TargetSpend

An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Fields

Fields
`target_spend_micros`	`int64` The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target.
`cpc_bid_ceiling_micros`	`int64` Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.

`target_spend_micros`

int64

The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target.

`cpc_bid_ceiling_micros`

int64

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.

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Last updated 2020-08-26 UTC.