ConversionActionCategory

The category of conversions that are associated with a ConversionAction.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

DEFAULT

Default category.

PAGE_VIEW

User visiting a page.

PURCHASE

Purchase, sales, or "order placed" event.

SIGNUP

Signup user action.

LEAD

Lead-generating action.

DOWNLOAD

Software download action (as for an app).

ADD_TO_CART

The addition of items to a shopping cart or bag on an advertiser site.

BEGIN_CHECKOUT

When someone enters the checkout flow on an advertiser site.

SUBSCRIBE_PAID

The start of a paid subscription for a product or service.

PHONE_CALL_LEAD

A call to indicate interest in an advertiser's offering.

IMPORTED_LEAD

A lead conversion imported from an external source into Google Ads.

SUBMIT_LEAD_FORM

A submission of a form on an advertiser site indicating business interest.

BOOK_APPOINTMENT

A booking of an appointment with an advertiser's business.

REQUEST_QUOTE

A quote or price estimate request.

GET_DIRECTIONS

A search for an advertiser's business location with intention to visit.

OUTBOUND_CLICK

A click to an advertiser's partner's site.

CONTACT

A call, SMS, email, chat or other type of contact to an advertiser.

ENGAGEMENT

A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports.

STORE_VISIT

A visit to a physical store location.

STORE_SALE

A sale occurring in a physical store.