CriterionType

AI-generated Key Takeaways

• The provided content describes an Enum for possible criterion types.

• Criterion types include various targeting options such as keywords, placements, mobile app categories and applications, devices, locations, demographic information, YouTube content, and user interests.

• The list also includes criteria for exclusion, such as IP blocks and content labels.

• There are criterion types for specific campaign types like dynamic search ads (Webpage) and Smart Campaigns (Keyword Theme, Search Theme).

Enum describing possible criterion types.

Enums
UNSPECIFIED	Not specified.
UNKNOWN	Used for return value only. Represents value unknown in this version.
KEYWORD	Keyword, for example, 'mars cruise'.
PLACEMENT	Placement, also known as Website, for example, 'www.flowers4sale.com'
MOBILE_APP_CATEGORY	Mobile application categories to target.
MOBILE_APPLICATION	Mobile applications to target.
DEVICE	Devices to target.
LOCATION	Locations to target.
LISTING_GROUP	Listing groups to target.
AD_SCHEDULE	Ad Schedule.
AGE_RANGE	Age range.
GENDER	Gender.
INCOME_RANGE	Income Range.
PARENTAL_STATUS	Parental status.
YOUTUBE_VIDEO	YouTube Video.
YOUTUBE_CHANNEL	YouTube Channel.
USER_LIST	User list.
PROXIMITY	Proximity.
TOPIC	A topic target on the display network (for example, "Pets & Animals").
LISTING_SCOPE	Listing scope to target.
LANGUAGE	Language.
IP_BLOCK	IpBlock.
CONTENT_LABEL	Content Label for category exclusion.
CARRIER	Carrier.
USER_INTEREST	A category the user is interested in.
WEBPAGE	Webpage criterion for dynamic search ads.
OPERATING_SYSTEM_VERSION	Operating system version.
APP_PAYMENT_MODEL	App payment model.
MOBILE_DEVICE	Mobile device.
CUSTOM_AFFINITY	Custom affinity.
CUSTOM_INTENT	Custom intent.
LOCATION_GROUP	Location group.
CUSTOM_AUDIENCE	Custom audience
COMBINED_AUDIENCE	Combined audience
KEYWORD_THEME	Smart Campaign keyword theme
AUDIENCE	Audience
NEGATIVE_KEYWORD_LIST	Negative Keyword List
LOCAL_SERVICE_ID	Local Services Ads Service ID.
SEARCH_THEME	Search Theme.
BRAND	Brand
BRAND_LIST	Brand List
LIFE_EVENT	Life Event
WEBPAGE_LIST	Webpage List
VIDEO_LINEUP	Video lineup
PLACEMENT_LIST	Placement List