AI-generated Key Takeaways
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Google uses HTTP calls to an advertiser-specified endpoint to notify them of leads.
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Lead notifications are sent as JSON requests following a schema published by Google.
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The JSON requests include fields such as the advertiser webhook URL, a Google secret for anti-spoofing, and the payload schema version.
 
Google notifies the advertiser of leads by making HTTP calls to an endpoint they specify. The requests contain JSON matching a schema that Google publishes as part of form ads documentation.
| Fields | |
|---|---|
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 Webhook url specified by advertiser to send the lead.  | 
              
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 Anti-spoofing secret set by the advertiser as part of the webhook payload.  | 
              
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 The schema version that this delivery instance will use.  |