To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

LeadStatus

AI-generated Key Takeaways

The content lists possible statuses a lead can have, categorized by enums.
Lead statuses range from initial stages like NEW and ACTIVE to final stages like BOOKED, DECLINED, EXPIRED, and DISABLED.
Additional statuses include CONSUMER_DECLINED if the consumer declines, and WIPED_OUT if personally identifiable information is removed.
UNSPECIFIED and UNKNOWN are used for general or return value purposes.

Possible statuses of lead.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`NEW`	New lead which hasn't yet been seen by advertiser.
`ACTIVE`	Lead that thas been interacted by advertiser.
`BOOKED`	Lead has been booked.
`DECLINED`	Lead was declined by advertiser.
`EXPIRED`	Lead has expired due to inactivity.
`DISABLED`	Disabled due to spam or dispute.
`CONSUMER_DECLINED`	Consumer declined the lead.
`WIPED_OUT`	Personally Identifiable Information of the lead is wiped out.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-07 UTC.