AdGroupAd

  • An ad group ad is a resource with a resource name that identifies it within a customer account.

  • It has a status indicating its current state and is associated with an ad resource.

  • The ad group ad includes information about its policy summary, overall ad strength, and recommendations for improvement.

  • Output-only fields provide details on its serving status, reasons for not serving optimally, asset automation settings, and the ad group it belongs to.

An ad group ad.

Proto definition

Fields

resource_name

string

Immutable. The resource name of the ad. Ad group ad resource names have the form:

customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}

status

AdGroupAdStatus

The status of the ad.

Ad

Immutable. The ad.

policy_summary

AdGroupAdPolicySummary

Output only. Policy information for the ad.

ad_strength

AdStrength

Output only. Overall ad strength for this ad group ad.

action_items[]

string

Output only. A list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.".

labels[]

string

Output only. The resource names of labels attached to this ad group ad.

primary_status

AdGroupAdPrimaryStatus

Output only. Provides aggregated view into why an ad group ad is not serving or not serving optimally.

primary_status_reasons[]

AdGroupAdPrimaryStatusReason

Output only. Provides reasons for why an ad group ad is not serving or not serving optimally.

ad_group_ad_asset_automation_settings[]

AdGroupAdAssetAutomationSetting

Settings that control the types of asset automation. See the AssetAutomationTypeEnum documentation for the default opt in/out behavior of each type.

ad_group

string

Immutable. The ad group to which the ad belongs.