Campaign Performance Report (v201705)

The Campaigns Performance report includes all statistics aggregated by default at the campaign level, one row per campaign. If other segment fields are used, you may get more than one row per campaign. See segmentation for more information.

info_outline  Attribute

layers  Segment

show_chart  Metric

Ctr

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CAMPAIGN_PERFORMANCE_REPORT

AccountCurrencyCode

The currency of the Customer account.

TypeString
Display NameCurrency
XML Attributecurrency
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AccountDescriptiveName

The descriptive name of the Customer account.

TypeString
Display NameAccount
XML Attributeaccount
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AccountTimeZone

Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.

TypeString
Display NameTime zone
XML AttributetimeZone
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewCpm

Average cost of viewable impressions (ActiveViewImpressions).

TypeMoney
Display NameActive View avg. CPM
XML AttributeactiveViewAvgCPM
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewCtr

How often people clicked your ad after it became viewable. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View viewable CTR
XML AttributeactiveViewViewableCTR
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewImpressions

How often your ad has become viewable on a Display Network site.

TypeLong
Display NameActive View viewable impressions
XML AttributeactiveViewViewableImpressions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurability

The ratio of impressions that could be measured by Active View over the number of served impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View measurable impr. / impr.
XML AttributeactiveViewMeasurableImprImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurableCost

The cost of the impressions you received that were measurable by Active View.

TypeMoney
Display NameActive View measurable cost
XML AttributeactiveViewMeasurableCost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurableImpressions

The number of times your ads are appearing on placements in positions where they can be seen.

TypeLong
Display NameActive View measurable impr.
XML AttributeactiveViewMeasurableImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewViewability

The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View viewable impr. / measurable impr.
XML AttributeactiveViewViewableImprMeasurableImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AdNetworkType1

First level network type.

TypeAdNetworkType1
Display NameNetwork
XML Attributenetwork
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

AdNetworkType2

Second level network type (includes search partners).

TypeAdNetworkType2
Display NameNetwork (with search partners)
XML AttributenetworkWithSearchPartners
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

AdvertisingChannelSubType

Optional refinement of the campaign's AdvertisingChannelType.

TypeAdvertisingChannelSubType
Display NameAdvertising Sub Channel
XML AttributeadvertisingSubChannel
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AdvertisingChannelType

Primary serving target for ads in the campaign.

TypeAdvertisingChannelType
Display NameAdvertising Channel
XML AttributeadvertisingChannel
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AllConversionRate

AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv. rate
XML AttributeallConvRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AllConversions

Best estimate of the total number of conversions that AdWords drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv.
XML AttributeallConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AllConversionValue

The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv. value
XML AttributeallConvValue
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Amount

The daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget.

TypeMoney
Display NameBudget
XML Attributebudget
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AverageCost

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.

TypeMoney
Display NameAvg. Cost
XML AttributeavgCost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpc

The total cost of all clicks divided by the total number of clicks received.

TypeMoney
Display NameAvg. CPC
XML AttributeavgCPC
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpe

The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. CPE
XML AttributeavgCPE
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpm

Average Cost-per-thousand impressions (CPM).

TypeMoney
Display NameAvg. CPM
XML AttributeavgCPM
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpv

The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. CPV
XML AttributeavgCPV
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageFrequency

Average number of times a unique cookie was exposed to your ad over a given time period. Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. impr. freq. per cookie
XML AttributeavgImprFreqPerCookie
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AveragePageviews

Average number of pages viewed per session. Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NamePages / session
XML AttributepagesSession
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AveragePosition

Your ad's position relative to those of other advertisers. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. position
XML AttributeavgPosition
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageTimeOnSite

Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. session duration (seconds)
XML AttributeavgSessionDurationSeconds
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

BaseCampaignId

The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId.

TypeLong
Display NameBase Campaign ID
XML AttributebaseCampaignID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

BiddingStrategyId

The ID of the BiddingStrategyConfiguration.

TypeLong
Display NameBid Strategy ID
XML AttributebidStrategyID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

BiddingStrategyName

The name of the BiddingStrategyConfiguration.

TypeString
Display NameBid Strategy Name
XML AttributebidStrategyName
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

BiddingStrategyType

The type of the BiddingStrategyConfiguration.

TypeBiddingStrategyType
Display NameBid Strategy Type
XML AttributebidStrategyType
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

BidType

The bid type.

TypeBidType
Display NameConversion optimizer bid type
XML AttributeconversionOptimizerBidType
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

BounceRate

Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameBounce rate
XML AttributebounceRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

BudgetId

The ID of the Budget.

TypeLong
Display NameBudget ID
XML AttributebudgetID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignDesktopBidModifier

Desktop bid modifier override at the campaign level. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameDesktop bid adj.
XML AttributedesktopBidAdj
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignGroupId

The ID of campaign group.

TypeLong
Display NameCampaign Group ID
XML AttributecampaignGroupID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignId

The ID of the Campaign.

TypeLong
Display NameCampaign ID
XML AttributecampaignID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignMobileBidModifier

Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameMobile bid adj.
XML AttributemobileBidAdj
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignName

The name of the Campaign.

TypeString
Display NameCampaign
XML Attributecampaign
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignStatus

The status of the Campaign.

TypeCampaignStatus
Display NameCampaign state
XML AttributecampaignState
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignTabletBidModifier

Tablet bid modifier override at the campaign level. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameTablet bid adj.
XML AttributetabletBidAdj
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignTrialType

The type of campaign. This shows if the campaign is a trial campaign or not.

TypeCampaignTrialType
Display NameCampaign Trial Type
XML AttributecampaignTrialType
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

ClickAssistedConversions

The total number of conversions for which this keyword, ad, ad group, or campaign contributed one or more assist clicks. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

TypeLong
Display NameClick Assisted Conv.
XML AttributeclickAssistedConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ClickAssistedConversionsOverLastClickConversions

The total number of conversions for which this keyword, ad, ad group, or campaign received assist clicks divided by the total number of conversions for which it triggered the last click. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameClick Assisted Conv. / Last Click Conv.
XML AttributeclickAssistedConvLastClickConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ClickAssistedConversionValue

The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assist clicks. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameClick Assisted Conv. Value
XML AttributeclickAssistedConvValue
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Clicks

The number of clicks.

TypeLong
Display NameClicks
XML Attributeclicks
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ClickType

The Impressions field will reflect how often the ad was served with that click type available. Since ads can serve with multiple click types displayed, impressions may be double counted and the totals may not be accurate.

TypeClickType
Display NameClick type
XML AttributeclickType
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ContentBudgetLostImpressionShare

The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameContent Lost IS (budget)
XML AttributecontentLostISBudget
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ContentImpressionShare

The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameContent Impr. share
XML AttributecontentImprShare
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ContentRankLostImpressionShare

The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameContent Lost IS (rank)
XML AttributecontentLostISRank
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ConversionCategoryName

A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".

TypeString
Display NameConversion category
XML AttributeconversionCategory
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ConversionRate

The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConv. rate
XML AttributeconvRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Conversions

The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConversions
XML Attributeconversions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ConversionTrackerId

ID of the conversion tracker.

TypeLong
Display NameConversion Tracker Id
XML AttributeconversionTrackerId
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ConversionTypeName

The name of the conversion type. Prevents zero-conversion rows from being returned.

TypeString
Display NameConversion name
XML AttributeconversionName
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ConversionValue

The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameTotal conv. value
XML AttributetotalConvValue
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Cost

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

TypeMoney
Display NameCost
XML Attributecost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CostPerAllConversion

Total cost divided by all conversions.

TypeMoney
Display NameCost / all conv.
XML AttributecostAllConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CostPerConversion

The Cost attributable to conversion-tracked clicks divided by the number of conversions

TypeMoney
Display NameCost / conv.
XML AttributecostConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CostPerCurrentModelAttributedConversion

Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCost / conv. (current model)
XML AttributecostConvCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CrossDeviceConversions

Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCross-device conv.
XML AttributecrossDeviceConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Ctr

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCTR
XML Attributectr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CurrentModelAttributedConversions

Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConversions (current model)
XML AttributeconversionsCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CurrentModelAttributedConversionValue

Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConv. value (current model)
XML AttributeconvValueCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CustomerDescriptiveName

The descriptive name of the Customer.

TypeString
Display NameClient name
XML AttributeclientName
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Date

The date formatted as yyyy-MM-dd.

TypeDate
Display NameDay
XML Attributeday
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

DayOfWeek

The name of the day of the week, e.g., "Monday".

TypeDayOfWeek
Display NameDay of week
XML AttributedayOfWeek
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

Device

Device type where the impression was shown.

TypeDeviceType
Display NameDevice
XML Attributedevice
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

EndDate

The end date of the campaign, formatted as yyyy-MM-dd.

TypeDate
Display NameEnd date
XML AttributeendDate
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

EngagementRate

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameEngagement rate
XML AttributeengagementRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Engagements

The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.

TypeLong
Display NameEngagements
XML Attributeengagements
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

EnhancedCpcEnabled

Indicates if enhanced CPC is enabled on the bidding strategy.

TypeEnum
Display NameEnhanced CPC enabled
XML AttributeenhancedCPCEnabled
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

EnhancedCpvEnabled

Indicates if enhanced CPV is enabled on the bidding strategy.

TypeEnum
Display NameEnhanced CPV enabled
XML AttributeenhancedCPVEnabled
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

ExternalConversionSource

The source of conversion such as website, import from calls.

TypeExternalConversionSource
Display NameConversion source
XML AttributeconversionSource
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ExternalCustomerId

The Customer ID.

TypeLong
Display NameCustomer ID
XML AttributecustomerID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

GmailForwards

The number of times your ad was forwarded to someone else as a message.

TypeLong
Display NameGmail forwards
XML AttributegmailForwards
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

GmailSaves

The number of times someone has saved your Gmail ad to their inbox as a message.

TypeLong
Display NameGmail saves
XML AttributegmailSaves
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

GmailSecondaryClicks

The number of clicks to your landing page on the expanded state of Gmail ads.

TypeLong
Display NameGmail clicks to website
XML AttributegmailClicksToWebsite
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

HourOfDay

The hour of day as a number between 0 and 23, inclusive.

TypeInteger
Display NameHour of day
XML AttributehourOfDay
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

ImpressionAssistedConversions

Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

TypeLong
Display NameImpr. Assisted Conv.
XML AttributeimprAssistedConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ImpressionAssistedConversionsOverLastClickConversions

Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameImpr. Assisted Conv. / Last Click Conv.
XML AttributeimprAssistedConvLastClickConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ImpressionAssistedConversionValue

Total value of all conversions for which this object triggered assist impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameImpr. Assisted Conv. Value
XML AttributeimprAssistedConvValue
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ImpressionReach

Number of unique cookies that were exposed to your ad over a given time period, or the special value "< 100" if the number of cookies is less than 100.

TypeLong
Display NameUnique cookies
XML AttributeuniqueCookies
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Impressions

Count of how often your ad has appeared on a search results page or website on the Google Network.

TypeLong
Display NameImpressions
XML Attributeimpressions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

InteractionRate

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameInteraction Rate
XML AttributeinteractionRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Interactions

The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.

TypeLong
Display NameInteractions
XML Attributeinteractions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

InteractionTypes

The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.

TypeEnumSet
Display NameInteraction Types
XML AttributeinteractionTypes
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

InvalidClickRate

The percentage ("x.xx%") of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameInvalid click rate
XML AttributeinvalidClickRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

InvalidClicks

Number of clicks Google considers illegitimate and doesn't charge you for.

TypeLong
Display NameInvalid clicks
XML AttributeinvalidClicks
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

IsBudgetExplicitlyShared

Indicates if the budget is a shared budget (true) or specific to the campaign (false).

TypeEnum
Display NameBudget explicitly shared
XML AttributebudgetExplicitlyShared
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

LabelIds

List of label IDs for the main object of this row. List elements are returned in JSON list format.

TypeList
Display NameLabel IDs
XML AttributelabelIDs
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Labels

List of label names for the main object of this row. List elements are returned in JSON list format.

TypeList
Display NameLabels
XML Attributelabels
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Month

The first day of the month, formatted as yyyy-MM-dd.

TypeString
Display NameMonth
XML Attributemonth
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

MonthOfYear

The name of the month of the year, e.g., "December".

TypeMonthOfYear
Display NameMonth of Year
XML AttributemonthOfYear
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

NumOfflineImpressions

Number of offline phone impressions.

TypeLong
Display NamePhone impressions
XML AttributephoneImpressions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

NumOfflineInteractions

Number of offline phone calls.

TypeLong
Display NamePhone calls
XML AttributephoneCalls
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

OfflineInteractionRate

Number of phone calls received (NumOfflineInteractions) divided by the number of times your phone number is shown (NumOfflineImpressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NamePTR
XML Attributeptr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

PercentNewVisitors

Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display Name% new sessions
XML AttributenewSessions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Period

Period over which to spend the budget.

TypeBudgetPeriod
Display NameBudget period
XML AttributebudgetPeriod
BehaviorAttribute
FilterableFalse
Supports Zero ImpressionsTrue

Quarter

The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.

TypeString
Display NameQuarter
XML Attributequarter
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

RelativeCtr

Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameRelative CTR
XML AttributerelativeCTR
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

SearchBudgetLostImpressionShare

The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameSearch Lost IS (budget)
XML AttributesearchLostISBudget
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

SearchExactMatchImpressionShare

The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameSearch Exact match IS
XML AttributesearchExactMatchIS
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

SearchImpressionShare

The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameSearch Impr. share
XML AttributesearchImprShare
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

SearchRankLostImpressionShare

The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameSearch Lost IS (rank)
XML AttributesearchLostISRank
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ServingStatus

Indicates if the Campaign is serving ads.

TypeServingStatus
Display NameCampaign serving status
XML AttributecampaignServingStatus
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Slot

The position of the Ad.

TypeSlot
Display NameTop vs. Other
XML AttributetopVsOther
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

StartDate

The start date of the campaign, formatted as yyyy-MM-dd

TypeDate
Display NameStart date
XML AttributestartDate
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

TrackingUrlTemplate

Tracking template of the main object of this row.

TypeString
Display NameTracking template
XML AttributetrackingTemplate
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

UrlCustomParameters

Custom URL parameters of the main object of this row. CustomParameters elements are returned in JSON map format.

TypeCustomParameters
Display NameCustom parameter
XML AttributecustomParameter
BehaviorAttribute
FilterableFalse
Supports Zero ImpressionsTrue

ValuePerAllConversion

The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / all conv.
XML AttributevalueAllConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ValuePerConversion

The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / conv.
XML AttributevalueConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ValuePerCurrentModelAttributedConversion

Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / conv. (current model)
XML AttributevalueConvCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoQuartile100Rate

Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameVideo played to 100%
XML AttributevideoPlayedTo100
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoQuartile25Rate

Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameVideo played to 25%
XML AttributevideoPlayedTo25
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoQuartile50Rate

Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameVideo played to 50%
XML AttributevideoPlayedTo50
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoQuartile75Rate

Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameVideo played to 75%
XML AttributevideoPlayedTo75
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoViewRate

The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameView rate
XML AttributeviewRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoViews

The number of times your video ads were viewed.

TypeLong
Display NameViews
XML Attributeviews
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ViewThroughConversions

The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

TypeLong
Display NameView-through conv.
XML AttributeviewThroughConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Week

The date for the Monday of the week, formatted as yyyy-MM-dd.

TypeString
Display NameWeek
XML Attributeweek
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

Year

The year, formatted as yyyy.

TypeInteger
Display NameYear
XML Attributeyear
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

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