Campaign Group Performance Report

The Campaign Group Performance report includes the overall performance statistics of campaigns that you have included in campaign groups. Statistics are aggregated by default at the campaign group level. If other segment fields are used, you may get more than one row per campaign group.

Attribute Id Name Status

Segment ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource

Metric ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AllConversionRate AllConversions AllConversionValue AverageCost AverageCpe AverageCpv ConversionRate Conversions ConversionValue CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion CrossDeviceConversions CurrentModelAttributedConversions CurrentModelAttributedConversionValue EngagementRate Engagements InteractionRate Interactions InteractionTypes ValuePerAllConversion ValuePerCurrentModelAttributedConversion VideoViewRate VideoViews ViewThroughConversions

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CAMPAIGN_GROUP_PERFORMANCE_REPORT
ActiveViewCpm	Average cost of viewable impressions (ActiveViewImpressions). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Active View avg. CPM XML Attribute activeViewAvgCPM Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewCtr	How often people clicked your ad after it became viewable. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View viewable CTR XML Attribute activeViewViewableCTR Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewImpressions	How often your ad has become viewable on a Display Network site. Type Long Display Name Active View viewable impressions XML Attribute activeViewViewableImpressions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurability	The ratio of impressions that could be measured by Active View over the number of served impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View measurable impr. / impr. XML Attribute activeViewMeasurableImprImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurableCost	The cost of the impressions you received that were measurable by Active View. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Active View measurable cost XML Attribute activeViewMeasurableCost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurableImpressions	The number of times your ads are appearing on placements in positions where they can be seen. Type Long Display Name Active View measurable impr. XML Attribute activeViewMeasurableImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewViewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View viewable impr. / measurable impr. XML Attribute activeViewViewableImprMeasurableImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AllConversionRate	AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. rate XML Attribute allConvRate Behavior Metric Filterable True Supports Zero Impressions True
AllConversions	Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. XML Attribute allConv Behavior Metric Filterable True Supports Zero Impressions True
AllConversionValue	The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. value XML Attribute allConvValue Behavior Metric Filterable True Supports Zero Impressions True
AverageCost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. Cost XML Attribute avgCost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPE XML Attribute avgCPE Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPV XML Attribute avgCPV Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ConversionCategoryName	A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other". Type String Display Name Conversion category XML Attribute conversionCategory Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpe AverageCpv ConversionRate Conversions CostPerConversion EngagementRate Engagements InteractionRate InteractionTypes Interactions VideoViewRate VideoViews
ConversionRate	The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. rate XML Attribute convRate Behavior Metric Filterable True Supports Zero Impressions True
Conversions	The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions XML Attribute conversions Behavior Metric Filterable True Supports Zero Impressions True
ConversionTrackerId	ID of the conversion tracker. Type Long Display Name Conversion Tracker Id XML Attribute conversionTrackerId Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpe AverageCpv ConversionRate Conversions CostPerConversion EngagementRate Engagements InteractionRate InteractionTypes Interactions VideoViewRate VideoViews
ConversionTypeName	The name of the conversion type. Prevents zero-conversion rows from being returned. Type String Display Name Conversion name XML Attribute conversionName Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpe AverageCpv ConversionRate Conversions CostPerConversion EngagementRate Engagements InteractionRate InteractionTypes Interactions VideoViewRate VideoViews
ConversionValue	The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Total conv. value XML Attribute totalConvValue Behavior Metric Filterable True Supports Zero Impressions True
CostPerAllConversion	Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / all conv. XML Attribute costAllConv Behavior Metric Filterable True Supports Zero Impressions True
CostPerConversion	The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / conv. XML Attribute costConv Behavior Metric Filterable True Supports Zero Impressions True
CostPerCurrentModelAttributedConversion	Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cost / conv. (current model) XML Attribute costConvCurrentModel Behavior Metric Filterable True Supports Zero Impressions True
CrossDeviceConversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cross-device conv. XML Attribute crossDeviceConv Behavior Metric Filterable True Supports Zero Impressions True
CurrentModelAttributedConversions	Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions (current model) XML Attribute conversionsCurrentModel Behavior Metric Filterable True Supports Zero Impressions True
CurrentModelAttributedConversionValue	Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. value (current model) XML Attribute convValueCurrentModel Behavior Metric Filterable True Supports Zero Impressions True
EngagementRate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Engagement rate XML Attribute engagementRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Type Long Display Name Engagements XML Attribute engagements Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ExternalConversionSource	The source of conversion such as website, import from calls. Type ExternalConversionSource Display Name Conversion source XML Attribute conversionSource Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Other WEBPAGE Website ANALYTICS Analytics UPLOAD Import from clicks AD_CALL_METRICS Calls from ads OFFERS Offers ENGAGEMENT Engagement ads WEBSITE_CALL_METRICS Calls from website STORE_VISITS Store visits ANDROID_IN_APP Android in-app action ANDROID_DOWNLOAD Android app install (from Google Play) IOS_IN_APP iOS in-app action IOS_FIRST_OPEN iOS app install (first open) APP_UNSPECIFIED Mobile app ANDROID_FIRST_OPEN Android app install (first open) UPLOAD_CALLS Import from calls FIREBASE Firebase CLICK_TO_CALL Phone number clicks SALESFORCE Salesforce.com STORE_SALES_CRM Store sales (data partner) STORE_SALES_PAYMENT_NETWORK Store sales (automated) GOOGLE_PLAY Google Play THIRD_PARTY_APP_ANALYTICS Third-party app analytics GOOGLE_ATTRIBUTION Google Attribution STORE_SALES_DIRECT Store sales (direct upload) Not compatible with the following fields: ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpe AverageCpv ConversionRate Conversions CostPerConversion EngagementRate Engagements InteractionRate InteractionTypes Interactions VideoViewRate VideoViews
Id	ID of the main object of this row. Type Long Display Name Campaign Group ID XML Attribute campaignGroupID Behavior Attribute Filterable True Supports Zero Impressions True
InteractionRate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Interaction Rate XML Attribute interactionRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Interactions	The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. Type Long Display Name Interactions XML Attribute interactions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionTypes	The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. Type EnumSet Display Name Interaction Types XML Attribute interactionTypes Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Name	The name of the main object in this row. For example, in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup. Type String Display Name Campaign Group Name XML Attribute campaignGroupName Behavior Attribute Filterable True Supports Zero Impressions True
Status	The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup. Type CampaignGroupStatus Display Name Campaign Group Status XML Attribute campaignGroupStatus Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown ENABLED enabled REMOVED removed
ValuePerAllConversion	The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / all conv. XML Attribute valueAllConv Behavior Metric Filterable True Supports Zero Impressions True
ValuePerCurrentModelAttributedConversion	Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / conv. (current model) XML Attribute valueConvCurrentModel Behavior Metric Filterable True Supports Zero Impressions True
VideoViewRate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name View rate XML Attribute viewRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoViews	The number of times your video ads were viewed. Type Long Display Name Views XML Attribute views Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ViewThroughConversions	The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name View-through conv. XML Attribute viewThroughConv Behavior Metric Filterable True Supports Zero Impressions True