自 2013 年起,Google 已支援標誌結構化資料,可辨識 logo 和 url 這兩個 Organization 欄位。如今我們要擴大對機構資訊的支援,擷取名稱、地址、聯絡資訊、各種企業 ID 等其他管理資料。你可以繼續提供 logo 和 url 欄位,指定貴機構要用在 Google 搜尋結果中的標誌圖片。本次更新後,Google 就能在知識面板和其他視覺元素 (例如出處) 中使用這個標記,讓使用者更容易在 Google 搜尋中找到貴機構的詳細資料。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[[["Google is expanding support for organization structured data to include more administrative details like name, address, contact information, and business identifiers, which can be utilized in knowledge panels and other visual elements."],["Google has merged logo documentation with the organization documentation, offering more extensive validations in the Rich Results Test, replacing the previous logo report in Search Console."],["Existing `logo` and `url` fields within organization markup remain functional, but adding new organizational fields is encouraged for enhanced visibility."],["Providing additional organization details makes markup eligible for display on knowledge panels, such as the merchant knowledge panel."],["Local businesses should adhere to both local business and organization markup guidelines, while online-only businesses are recommended to utilize the `OnlineBusiness` subtype of `Organization`."]]],["Google is expanding its support for organizational data beyond logos and URLs, now extracting information like name, address, contact details, and business identifiers. This update merges logo documentation into new organization documentation, replacing existing logo reports with broader organization validations in the Rich Results Test. Providing additional organizational details can make markup eligible for knowledge panels. The Rich Results Test now supports testing this data. Local businesses should follow both the new organization and existing local business markup guidelines. Online businesses should use the `OnlineBusiness` subtype.\n"]]