We're sharing some news today that we hope webmasters will find exciting. As you know, we're
constantly working to organize the world's information - be it textual, visual, geographic or any
other type of useful data. From a local search perspective, part of this effort means looking for
all the great web pages that reference a particular place. The Internet is teeming with useful
information about local places and points of interest, and we do our best to deliver relevant
search results that help shed light on locations all across the globe.
Today, we're announcing that your use of
Rich Snippets
can help people find the web pages you've created that may reference a specific place or location.
By using structured HTML formats like
hCard
to markup the
business or organization
described on your page, you make it easier for search engines like Google to properly classify
your site, recognize and understand that its content is about a particular place, and make it
discoverable to users on
Place pages.
You can get started by reviewing these tips for using
Rich Snippets for Local Search.
Whether you're creating a website for your own business, an article on a newly opened restaurant,
or a guide to the best places in town, your precise markup helps associate your site with the
search results for that particular place. Though this markup does not guarantee that your site
will be shown in search results, we're excited to expand support for making the web better
organized around real world places.
Posted by Carter Maslan, Director of Product Management, Local Search
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is leveraging Rich Snippets to enhance local search results by identifying web pages referencing specific places.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters can use structured data markup like hCard to help Google understand and classify their websites as relevant to specific locations.\u003c/p\u003e\n"],["\u003cp\u003eUsing Rich Snippets for local search can improve the discoverability of websites on Google's Place pages, though it doesn't guarantee inclusion in search results.\u003c/p\u003e\n"]]],["This announcement highlights how webmasters can enhance their site's discoverability in local searches. By utilizing Rich Snippets and structured HTML formats like hCard, webmasters can markup their web pages to clearly identify businesses or organizations and associate them with specific locations. This helps search engines like Google recognize and classify the site's content, making it easier for users to find pages related to particular places on Place pages.\n"],null,["# Finding Places on the Web: Rich Snippets for Local Search\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nWednesday, September 22, 2010\n\n\n*Cross-posted from the\n[Lat Long Blog](https://google-latlong.blogspot.com/2010/09/finding-places-on-web-rich-snippets-for.html).*\n\n\nWe're sharing some news today that we hope webmasters will find exciting. As you know, we're\nconstantly working to organize the world's information - be it textual, visual, geographic or any\nother type of useful data. From a local search perspective, part of this effort means looking for\nall the great web pages that reference a particular place. The Internet is teeming with useful\ninformation about local places and points of interest, and we do our best to deliver relevant\nsearch results that help shed light on locations all across the globe.\n\n\nToday, we're announcing that your use of\n[Rich Snippets](/search/blog/2009/05/introducing-rich-snippets)\ncan help people find the web pages you've created that may reference a specific place or location.\nBy using structured HTML formats like\n[hCard](https://www.microformats.org/wiki/hcard)\nto markup the\n[business or organization](https://www.google.com/support/webmasters/bin/answer.py?answer=146861)\ndescribed on your page, you make it easier for search engines like Google to properly classify\nyour site, recognize and understand that its content is about a particular place, and make it\ndiscoverable to users on\n[Place pages](https://googleblog.blogspot.com/2009/09/place-pages-for-google-maps-there-are.html).\n\n\nYou can get started by reviewing these tips for using\n[Rich Snippets for Local Search](https://maps.google.com/help/maps/richsnippetslocal).\nWhether you're creating a website for your own business, an article on a newly opened restaurant,\nor a guide to the best places in town, your precise markup helps associate your site with the\nsearch results for that particular place. Though this markup does not guarantee that your site\nwill be shown in search results, we're excited to expand support for making the web better\norganized around real world places.\n\nPosted by Carter Maslan, Director of Product Management, Local Search"]]
