Search engine optimization is the process of making your site better for search engines. It's also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.
If you have a website on an automated web hosting platform like Blogger, Wix, or Squarespace, or run a small business and don't have much time to put into your website, it's worth learning the basics of managing your presence in search engines. A little knowledge can go a long way toward helping people find your site.
The Search Engine Optimization (SEO) Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your content.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.