Explore Google Search documentation to improve your site's SEO
Pick a learning path
Just the basics
Beginner SEO
Advanced SEO
SEO basics
Search engine optimization is the process of making your site better for search engines. It's also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.
If you have a website on an automated web hosting platform like Blogger, Wix, or Squarespace, or run a small business and don't have much time to put into your website, it's worth learning the basics of managing your presence in search engines. A little knowledge can go a long way toward helping people find your site.
SEO Starter Guide
The Search Engine Optimization (SEO) Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your content.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
Advanced SEO
Monitor your performance with Search Console
Automate tasks with Google Search APIs
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Google Site Verification API
Automate owner verification for domains and web sites. -
Search Console API
Query search analytics, list your verified sites, and manage your sitemaps for your site.
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URL Testing Tools API (Beta)
Run validation tests against single URLs. -
Indexing API
Directly notify Google when job posting or livestream video pages are added or removed.