Explore Google Search documentation to improve your site's SEO

You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Learn what you can do to make sure that your site works well with Google Search.

Pick a learning path

I don't have much time to manage my site. Just tell me the basics of Google Search.
Get started
I'm interested in improving my site's appearance on Google Search, and I'm willing to put in a little time learning about SEO.
Get started
I'm familiar with basic SEO practices, and I want to change how my site appears on Google Search and analyze the results.
Get started

SEO basics

Search engine optimization is the process of making your site better for search engines. It's also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

If you have a website on an automated web hosting platform like Blogger, Wix, or Squarespace, or run a small business and don't have much time to put into your website, it's worth learning the basics of managing your presence in search engines. A little knowledge can go a long way toward helping people find your site.

SEO Starter Guide

The Search Engine Optimization (SEO) Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your content.

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Explore the guide

Advanced SEO

If you've already mastered the basic tasks of maintaining a website on Google and using Search Console, learn more advanced tasks for managing and maintaining a website.

Monitor your performance with Search Console

Search Console is a free tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.

Automate tasks with Google Search APIs