Structured data markup that Google Search supports
Google uses structured data to understand the content on the page and show that content in a richer appearance in search results, which is called a rich result. To make your site eligible for appearance as one of these rich results, follow the guide to learn how to implement structured data on your site. If you're just getting started, visit Understand how structured data works.
Structured data features | Filter column | |
---|---|---|
Article A news, sports, or blog article displayed in various rich result features, such as the title of the article and larger-than-thumbnail images. Get started |
News, Sports | |
Book actions Book actions that enable users to buy the book that they find directly from Search results. Get started |
Entertainment, Education and Science, Ecommerce | |
Breadcrumb Navigation that indicates the page's position in the site hierarchy. Get started |
Generic | |
Carousel Rich results that display in a sequential list or gallery from a single site. This feature must be combined with one of the following features: Recipe, Course list, Restaurant, Movie. Get started |
Food and Drink, Education and Science, Entertaiment | |
Course info A carousel that focuses on detailed information about courses, such as reviewer ratings, pricing, and course details. Get started |
Education and Science | |
Course list A list of educational course from the same course provider. Courses can include the course title, provider, and a short description. Get started |
Education and Science | |
Dataset Large data sets that appear in Google Dataset Search. Get started |
Education and Science | |
Discussion forum User-generated content (traditionally short-form compared to |
||
Education Q&A Education-related questions and answers that help students discover flashcards on Google Search. Get started |
Education and Science | |
Employer aggregate rating An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google. Get started |
Jobs | |
Estimated salary Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google. Get started |
Jobs | |
Event An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place. Get started |
Entertainment | |
Fact Check A summarized version of a credible site's evaluation of a claim made by others. Get started |
News | |
FAQ A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Get started |
||
Image metadata When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information. Get started | ||
Job posting An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details. Get started | Jobs | |
Learning video Help students and teachers discover and watch educational videos by adding Learning Video structured data to your educational videos. Get started |
Education and Science | |
Local business Business details displayed in the Google knowledge panel, including open hours, ratings, directions, and actions to book appointments or order items. Get started |
Organizations | |
Math solver Help students, teachers, and others with math problems by adding structured data to indicate the type of math problems and step-by-step walkthroughs for specific math problems. Get started |
Education and Science | |
Movie The movie carousel helps users explore lists of movies on Google Search (for example, "best movies of 2023"). You can provide details about the movies, such as the title of each movie, director information, and images. Get started |
Entertainment | |
Organization Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. This information can show up in knowledge panels and other visual elements (such as attribution). Get started |
Organizations | |
Practice problem Help students, teachers, and parents with education by adding structured data to your practice problems in math and science subjects. Get started |
Education and Science | |
Product Information about a product, including price, availability, and review ratings. Get started |
Ecommerce | |
Profile page A page that primarily focuses on information about a single person or organization that is somehow affiliated with the overall website. Get started |
||
Q&A Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers. Get started |
||
Recipe Recipes that display as an individual rich result or part of a host carousel. Get started |
Food and Drink | |
Review snippet A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business. Get started |
Organizations, Ecommerce, Food and Drink, Entertainment | |
Sitelinks search box A search box that is scoped to your website when it appears as a search result. Get started |
||
Software app Information about a software app, including rating information, a description of the app, and a link to the app. Get started |
||
Speakable Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS). Get started |
News | |
Subscription and paywalled content Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our spam policies. Get started |
News | |
Vacation rental Information about a vacation property, such as the name, description, images, location, rating, and reviews. Get started |
||
Vehicle listing Information about a car that's for sale, such as availability, pricing, and other key information about the vehicle. Get started |
||
Video Video information in search results, with the option to play the video, specify video segments, and live-stream content. Get started |
Food and Drink, News, Education and Science, Sports |