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Write high quality reviews
Publishing high quality reviews can help people learn more about things they are considering, such
as products, services, destinations, games, movies or other topics. For example, you could write a
review as:
An expert staff member or a merchant who guides people between competing products.
A blogger that provides independent opinions.
An editorial staff member at a news or other publishing site.
To help people discover your review pages in Google Search and on other Google surfaces, follow
these best practices:
Evaluate from a user's perspective.
Demonstrate that you are knowledgeable about what you are reviewing—show you are an
expert.
Provide evidence such as visuals, audio, or other links of your own experience with what you are
reviewing, to support your expertise and reinforce the authenticity of your review.
Share quantitative measurements about how something measures up in various categories of
performance.
Explain what sets something apart from its competitors.
Cover comparable things to consider, or explain which might be best for certain uses or
circumstances.
Discuss the benefits and drawbacks of something, based on your own original research.
Describe how a product has evolved from previous models or releases to provide improvements,
address issues, or otherwise help users in making a purchase decision.
Focus on the most important decision-making factors, based on your experience or expertise (for
example, a car review might determine that fuel economy and safety are key decision-making
factors and rate performance in those areas).
Describe key choices in how a product has been designed and their effect on the users beyond
what the manufacturer says.
Include links to other useful resources (your own or from other sites) to help a reader make a
decision.
Consider including links to multiple sellers to give the reader the option to purchase from
their merchant of choice.
When recommending something as the best overall or the best for a certain purpose, include why
you consider it the best, with first-hand supporting evidence.
Ensure there is enough useful content in your ranked lists for them to stand on their own, even
if you choose to write separate in-depth single reviews.
Reviews often use affiliate links, so that if someone finds a review useful and follows the
provided link to purchase, the creator of the review is rewarded by the seller. If you do this,
see also
Google's position on affiliate programs.
Reviews can be a great resource for people when making decisions. When writing reviews, focus on
the quality and originality of your reviews, not the length, following as many of the above best
practices as you are able. This will deliver the most value to those reading your reviews.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[[["\u003cp\u003eHigh-quality reviews offer valuable insights into products, services, or various topics, aiding users in their decision-making process.\u003c/p\u003e\n"],["\u003cp\u003eTo optimize review visibility in Google Search, adopt a user-centric approach, showcase expertise, and provide authentic evidence to support claims.\u003c/p\u003e\n"],["\u003cp\u003eFocus on delivering comprehensive and unbiased assessments, highlighting both pros and cons based on original research and experience.\u003c/p\u003e\n"],["\u003cp\u003eWhen incorporating affiliate links, prioritize the quality and originality of the review content to ensure genuine value for readers.\u003c/p\u003e\n"],["\u003cp\u003eBy adhering to these best practices, reviews can effectively assist users in making informed choices while enhancing discoverability through search engines.\u003c/p\u003e\n"]]],["To create high-quality reviews, demonstrate expertise and evaluate from a user's perspective. Provide evidence of your experience, such as visuals or links, and share quantitative measurements. Explain what differentiates the subject from competitors, cover comparable items, and discuss pros and cons based on original research. Highlight how products have evolved, focus on key decision factors, and describe design choices. Include links to other resources and sellers, and provide evidence for recommendations. Ensure ranked lists are independently useful.\n"],null,["Write high quality reviews\n\n\nPublishing high quality reviews can help people learn more about things they are considering, such\nas products, services, destinations, games, movies or other topics. For example, you could write a\nreview as:\n\n- An expert staff member or a merchant who guides people between competing products.\n- A blogger that provides independent opinions.\n- An editorial staff member at a news or other publishing site.\n\n\nTo help people discover your review pages in Google Search and on other Google surfaces, follow\nthese best practices:\n\n- Evaluate from a user's perspective.\n- Demonstrate that you are knowledgeable about what you are reviewing---show you are an expert.\n- Provide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your review.\n- Share quantitative measurements about how something measures up in various categories of performance.\n- Explain what sets something apart from its competitors.\n- Cover comparable things to consider, or explain which might be best for certain uses or circumstances.\n- Discuss the benefits and drawbacks of something, based on your own original research.\n- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.\n- Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas).\n- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.\n- Include links to other useful resources (your own or from other sites) to help a reader make a decision.\n- Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.\n- When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence.\n- Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.\n\n\nReviews often use affiliate links, so that if someone finds a review useful and follows the\nprovided link to purchase, the creator of the review is rewarded by the seller. If you do this,\nsee also\n[Google's position on affiliate programs](/search/docs/essentials/spam-policies#thin-affiliate-pages).\n\n\nReviews can be a great resource for people when making decisions. When writing reviews, focus on\nthe quality and originality of your reviews, not the length, following as many of the above best\npractices as you are able. This will deliver the most value to those reading your reviews."]]
