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Include structured data relevant to ecommerce
Google
crawls and indexes
your ecommerce website as it does other websites,
applying algorithms to understand your content and its intent. Structured data is a
standardized machine-readable format for providing information about a page.
This can improve the accuracy of Google's understanding of your content.
Structured data in general is not specific to ecommerce, although some structured data types
are. The following resources are useful to learn more about structured data for your ecommerce website.
To understand the breadth of structured data (also called schema markup) for an ecommerce website, see
schema.org. Google supports many, but not
all of, the types of structured data defined by schema.org.
The following types of structured data are particularly relevant for ecommerce websites. Remember that
shoppers may be at different stages in their shopping journey and looking for more than just
product pages.
To help Google understand the hierarchy of pages on your site, see
Breadcrumb on Google Search Central.
This can help Google display a more meaningful breadcrumb trail in search results.
See
Sitelinks search box
for how to add WebSite structured data to your home page to help
Google understand how site search is implemented on your site.
Video is becoming increasingly important for ecommerce. Appropriately marking up
pre-recorded videos (such as on a product page) or live stream events can help Google
present the videos appropriately in Google Search results. See
Get videos on Google with schema markup
for more information.