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Monday, October 07, 2019
Video is an important and growing medium used to consume information online, and we want to make
it as easy as possible for people to find useful and interesting videos on Google. Today, we're
introducing two new tools to help you understand your videos' performance in Search and identify
opportunities to improve your video markup.
There are three main ways people can see videos on Google Search today: on the main Search page;
on the videos Search tab; and in Discover:
Video Enhancement Report
Structured data can help search engines understand when videos appear on a page, so they can be
displayed with a rich visual treatment, including accurate information on a video's duration,
upload date, and other metadata, as well as
previews.
This in turn helps users better understand what they'll find in your video before they click.
A new report for "Videos" is now available in Search Console for sites that use
structured data
to annotate videos. The report allows you to see any errors and warnings for markup implemented on
your site. When you fix an issue, you can use the report to validate if it was resolved by
re-crawling your affected pages. Learn more about the
rich result status reports.
Video Appearances in Performance Report
The Search Console performance report already includes an option to see the performance of your
video tab search results (type = video). We are excited to share that we've extended our support
for videos, so you can now also see the performance of your videos in the main Search results tab
(type = web) and in
Discover
using the new "Videos" appearance. Content can appear with the video appearance if your page uses
VideoObject structured data,
or if Google uses other signals to detect that there is a video on the page.
These new tools should make it easier to understand how your videos perform on Search and to
identify and fix video issues. We also recommend you follow these
video best practices. If you have any
questions, be sure to post in our
forum.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is introducing new tools to help website owners understand and improve their video performance in Search.\u003c/p\u003e\n"],["\u003cp\u003eA new Search Console report helps identify and resolve errors in video structured data, enabling rich visual treatments in search results.\u003c/p\u003e\n"],["\u003cp\u003eThe Performance report now shows how videos perform in main Search results, the videos Search tab, and Discover, providing more insights.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing \u003ccode\u003eVideoObject\u003c/code\u003e structured data or ensuring Google detects videos on your pages enables the "Videos" appearance in search results, potentially increasing visibility.\u003c/p\u003e\n"],["\u003cp\u003eFollowing video best practices and using the available resources can optimize video performance and user experience on Google Search.\u003c/p\u003e\n"]]],["Google introduced two tools to improve video discoverability on Search. The Video Enhancement Report in Search Console identifies markup errors and allows validation after fixes. The Performance Report now shows video performance in main Search results and Discover, using \"Videos\" appearance. This is achieved via `VideoObject` structured data or other signals. These tools help users understand video performance, fix issues, and follow video best practices to enhance video content's visibility.\n"],null,[]]
