Video: Creating a SEO strategy (with Webmaster Tools!)
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Tuesday, November 12, 2013
Wondering how to begin creating an organic search strategy at your company? What's a good way to
integrate your company's various online components, such as the website, blog, or YouTube channel?
Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock
company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.
The video covers these high-level topics (and you can skip to the exact portion of the video that
might be of interest):
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eThis video provides a strategic approach to SEO, using Webmaster Central as a case study to demonstrate the process.\u003c/p\u003e\n"],["\u003cp\u003eThe core of the SEO strategy involves understanding user behavior, defining company goals, auditing your website, and continuously iterating for improvement.\u003c/p\u003e\n"],["\u003cp\u003eThe presentation is structured to help businesses integrate their online platforms like websites, blogs, and YouTube channels for optimal search visibility.\u003c/p\u003e\n"],["\u003cp\u003eLed by Maile Ohye, Developer Programs Tech Lead, the video offers valuable insights within a concise timeframe of under fifteen minutes.\u003c/p\u003e\n"]]],["The content outlines a strategic approach to SEO, demonstrated through a mock company, Webmaster Central. Key actions include: understanding searcher persona workflow, determining company and website goals, auditing the site to reach the target audience, and executing improvements. The content provides a video and slides covering these topics and discusses potential obstacles. The author pretends to manage the SEO for the Webmaster Central Blog.\n"],null,["# Video: Creating a SEO strategy (with Webmaster Tools!)\n\nTuesday, November 12, 2013\n\n\nWondering how to begin creating an organic search strategy at your company? What's a good way to\nintegrate your company's various online components, such as the website, blog, or YouTube channel?\nPerhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock\ncompany, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog. \n\n\nThe video covers these high-level topics (and you can skip to the exact portion of the video that\nmight be of interest):\n\n- Using Webmaster Central as mock company\n- Building an SEO strategy\n 1. [Understand searcher persona workflow](https://www.youtube.com/watch?v=J_FgXr7mrkg#t=160)\n 2. [Determine company and website goals](https://www.youtube.com/watch?v=J_FgXr7mrkg#t=395)\n 3. [Audit your site to best reach your audience](https://www.youtube.com/watch?v=J_FgXr7mrkg#t=553)\n 4. [Execute and make improvements](https://www.youtube.com/watch?v=J_FgXr7mrkg#t=662)\n- Overcoming obstacles\n\n\nYou can reference the\n[slides](https://docs.google.com/presentation/d/1z1zAIAaaGL0ik377q08FxAZC2wIOE3gh2x3Sbv6k3Sc/edit?usp=sharing)\nas well.\n\nWritten by\n[Maile Ohye](/search/blog/authors/maile-ohye?relauthor),\nDeveloper Programs Tech Lead"]]
