Shipping and Returns information on Google Search web results
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Monday, April 17, 2023
Google Search now shows an expanded display of shipping and return information on Google Search text results for
merchant sites. We're also making it easier to monitor and fix the structured data required to enable this
display using the Search Console Shopping
reports and tools.
Google is expanding the display of shipping information on Search
When shopping, people want to know the total price for the products they're purchasing, including the shipping
price. Shipping speed, cost, and return policy are major factors considered by shoppers when buying products
online. Often, consumers will not complete a purchase because the shipping cost is too high, the shipping
speed is not fast enough, or return information isn't clear. Therefore, displaying shipping and return
information clearly up front is critical for the success of your online sales.
Google Search can already display product pricing,
now your products will be eligible to display Shipping and Return information on Google Search in the US and in
more countries soon.
How to provide shipping and return information to Google?
To show shipping and returning information on product search results, add the information using
structured data markup similar to how
you have marked your products. If you already submit your product information to Google in the Merchant
Center, Google
will use your Shipping & Returns information from Merchant Center the same way.
Use Search Console to monitor and fix your shipping and returns information
Lastly, Search Console is making it easier to understand when your products are missing this information. If your
products don't have shipping and return information or the shipping and return information was added incorrectly,
you'll receive warnings in the Merchant Listings report and via email notifications.
We hope these additions will help even more when monitoring and fixing how you perform on Search. If you have any questions or concerns,
please reach out to us via the Google
Search Central Community or on Twitter.
Posted by Niru Singh, Consumer Shopping Product Manager, Scott Ruffner, Merchant Shopping Product Manager,
and Moshe Samet, Search Console Product Manager.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search is expanding to display shipping and return information directly in search results for US merchants, with more countries coming soon.\u003c/p\u003e\n"],["\u003cp\u003eThis enhanced display aims to improve the shopping experience by providing upfront clarity on total costs and policies, key factors in purchase decisions.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can provide this information using structured data markup or through their Google Merchant Center account if they already submit product data there.\u003c/p\u003e\n"],["\u003cp\u003eSearch Console offers monitoring tools and alerts to help merchants ensure their shipping and return data is complete and accurate, improving search performance.\u003c/p\u003e\n"]]],["Google Search is now displaying expanded shipping and return information for merchant sites in search results. Merchants can add this information using structured data markup or through Google Merchant Center. The Search Console now offers tools to monitor and fix issues with shipping and return data, sending warnings via the Merchant Listings report and email. Providing clear shipping and return details is crucial for online sales success, influencing consumer purchase decisions. The feature is live in the US with plans to expand to more countries.\n"],null,["# Shipping and Returns information on Google Search web results\n\nMonday, April 17, 2023\n\n\nGoogle Search now shows an expanded display of shipping and return information on Google Search text results for\nmerchant sites. We're also making it easier to monitor and fix the structured data required to enable this\ndisplay using the Search Console [Shopping\nreports and tools](https://support.google.com/webmasters/answer/12660034).\n\nGoogle is expanding the display of shipping information on Search\n-----------------------------------------------------------------\n\n\nWhen shopping, people want to know the total price for the products they're purchasing, including the shipping\nprice. Shipping speed, cost, and return policy are major factors considered by shoppers when buying products\nonline. Often, consumers will not complete a purchase because the shipping cost is too high, the shipping\nspeed is not fast enough, or return information isn't clear. Therefore, displaying shipping and return\ninformation clearly up front is critical for the success of your online sales.\n\n\n\u003cbr /\u003e\n\nGoogle Search can already display [product pricing](/search/docs/appearance/structured-data/product),\nnow your products will be eligible to display Shipping and Return information on Google Search in the US and in\nmore countries soon.\n\n\nHow to provide shipping and return information to Google?\n---------------------------------------------------------\n\n\nTo show shipping and returning information on product search results, add the information using\n[structured data markup](/search/docs/appearance/structured-data/product#shipping) similar to how\nyou have marked your products. If you already submit your product information to Google in the Merchant\n[Center](https://www.google.com/retail/solutions/merchant-center/), Google\nwill use your Shipping \\& Returns information from Merchant Center the same way.\n\nUse Search Console to monitor and fix your shipping and returns information\n---------------------------------------------------------------------------\n\n\nLastly, Search Console is making it easier to understand when your products are missing this information. If your\nproducts don't have shipping and return information or the shipping and return information was added incorrectly,\nyou'll receive warnings in the Merchant Listings report and via email notifications.\n\n\nWe hope these additions will help even more when monitoring and fixing how you perform on Search. If you have any questions or concerns,\nplease reach out to us via the [Google\nSearch Central Community](https://support.google.com/webmasters/threads?thread_filter=(category%3Astructured_data)) or on [Twitter](https://twitter.com/googlesearchc).\n\nPosted by Niru Singh, Consumer Shopping Product Manager, Scott Ruffner, Merchant Shopping Product Manager,\nand [Moshe Samet](/search/blog/authors/moshe-samet), Search Console Product Manager."]]
