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Wednesday, August 01, 2012
Structured data is becoming an increasingly important part of the web ecosystem. Google makes use
of structured data in a number of ways including
rich snippets
which allow websites to highlight specific types of content in search results. Websites
participate by marking up their content using industry-standard formats and schemas.
To provide webmasters with greater visibility into the structured data that Google knows about for
their website, we're introducing today a new feature in Webmaster Tools - the Structured Data
Dashboard. The Structured Data Dashboard has three views: site, item type and page-level.
Site-level view
At the top level, the Structured Data Dashboard, which is under Optimization, aggregates this data
(by root item type and vocabulary schema). Root item type means an item that is not an attribute
of another on the same page. For example, the site below has about 2 million Schema.Org
annotations for Books
("https://schema.org/Book").
Itemtype-level view
It also provides per-page details for each item type, as seen below:
Google parses and stores a fixed number of pages for each site and item type. They are stored in
decreasing order by the time in which they were crawled. We also keep all their structured data
markup. For certain
item types
we also provide specialized preview columns as seen in this example below (for example,
Name is specific to schema.org
Product).
The default sort order is such that it would facilitate inspection of the most recently added Structured Data.
Page-level view
Last but not least, we have a details page showing all attributes of every item type on the given
page (as well as a link to the
Rich Snippet testing tool
for the page in question).
Webmasters can use the Structured Data Dashboard to verify that Google is picking up new markup,
as well as to detect problems with existing markup, for example monitor potential changes in
instance counts during site redesigns.
Posted by Thomas Biggs and Andrei Pascovici, Webmaster Tools Team
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle introduced the Structured Data Dashboard in Webmaster Tools to provide insights into a website's structured data.\u003c/p\u003e\n"],["\u003cp\u003eThe dashboard offers three views: site-level, item type-level, and page-level, allowing webmasters to analyze data by item type, schema, and individual pages.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters can utilize the dashboard to ensure Google is correctly processing their structured data markup, identify potential issues, and monitor changes during website updates.\u003c/p\u003e\n"],["\u003cp\u003eStructured data is crucial for enhancing search results with rich snippets, and the dashboard helps webmasters leverage this functionality effectively.\u003c/p\u003e\n"],["\u003cp\u003eThe dashboard provides detailed information on structured data, including specific attributes and previews for certain item types, aiding in comprehensive data analysis and troubleshooting.\u003c/p\u003e\n"]]],[],null,["# Introducing the Structured Data Dashboard\n\nWednesday, August 01, 2012\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). To monitor structured data, use the [Rich result status reports](https://support.google.com/webmasters/answer/7552505) in Search Console.\n\n\nStructured data is becoming an increasingly important part of the web ecosystem. Google makes use\nof structured data in a number of ways including\n[rich snippets](/search/docs/appearance/structured-data/intro-structured-data)\nwhich allow websites to highlight specific types of content in search results. Websites\nparticipate by marking up their content using industry-standard formats and schemas.\n\n\nTo provide webmasters with greater visibility into the structured data that Google knows about for\ntheir website, we're introducing today a new feature in Webmaster Tools - the Structured Data\nDashboard. The Structured Data Dashboard has three views: site, item type and page-level.\n\nSite-level view\n---------------\n\n\nAt the top level, the Structured Data Dashboard, which is under Optimization, aggregates this data\n(by root item type and vocabulary schema). Root item type means an item that is not an attribute\nof another on the same page. For example, the site below has about 2 million Schema.Org\nannotations for `Books`\n(\"\u003chttps://schema.org/Book\u003e\").\n\nItemtype-level view\n-------------------\n\nIt also provides per-page details for each item type, as seen below:\n\n\nGoogle parses and stores a fixed number of pages for each site and item type. They are stored in\ndecreasing order by the time in which they were crawled. We also keep all their structured data\nmarkup. For certain\n[item types](/search/docs/appearance/structured-data/intro-structured-data)\nwe also provide specialized preview columns as seen in this example below (for example,\n`Name` is specific to schema.org\n[`Product`](https://schema.org/Product)).\n\n\nThe default sort order is such that it would facilitate inspection of the most recently added Structured Data.\n\nPage-level view\n---------------\n\n\nLast but not least, we have a details page showing all attributes of every item type on the given\npage (as well as a link to the\n[Rich Snippet testing tool](https://www.google.com/webmasters/tools/richsnippets)\nfor the page in question).\n\n\nWebmasters can use the Structured Data Dashboard to verify that Google is picking up new markup,\nas well as to detect problems with existing markup, for example monitor potential changes in\ninstance counts during site redesigns.\n\nPosted by Thomas Biggs and [Andrei Pascovici](/search/blog/authors/andrei-pascovici), Webmaster Tools Team"]]
