Stay organized with collections
Save and categorize content based on your preferences.
Friday, January 21, 2022
Today, we're introducing a new robots tag,
indexifembedded,
that brings you more control over when your content is indexed. With the
indexifembedded tag, you can tell Google you'd still like your content indexed when
it's embedded through
iframes
and similar HTML tags in other pages, even when the content page has the noindex tag.
The indexifembedded tag addresses a common issue that especially affects media
publishers: while they may want their content indexed when it's embedded on third-party pages,
they don't necessarily want their media pages indexed on their own. Because they don't want the
media pages indexed, they currently use a noindex tag in such pages. However, the
noindex tag also prevents embedding the content in other pages during indexing.
The new robots tag, indexifembedded, works in combination with the
noindex tag only when the page with noindex is embedded into another
page through an iframe or similar HTML tag, like
object.
For example, if
podcast.host.example/playpage?podcast=12345 has both the noindex and
indexifembedded tag, it means Google can embed the content hosted on that page in
recipe.site.example/my-recipes.html during indexing.
To enable your content to be indexed only when it's embedded on other pages, make sure to add
indexifembedded in combination with the noindex tag. For example:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle introduces a new robots tag, \u003ccode\u003eindexifembedded\u003c/code\u003e, allowing content to be indexed when embedded on other sites, even if the original page has a \u003ccode\u003enoindex\u003c/code\u003e tag.\u003c/p\u003e\n"],["\u003cp\u003eThis tag addresses the issue faced by media publishers who want their content indexed when embedded but not as standalone pages.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eindexifembedded\u003c/code\u003e should be used in conjunction with the \u003ccode\u003enoindex\u003c/code\u003e tag to enable indexing only when the content is embedded via iframes or similar HTML tags.\u003c/p\u003e\n"],["\u003cp\u003eThe tag is currently supported by Google only and can be implemented in either the HTML \u003ccode\u003e<meta>\u003c/code\u003e tag or the HTTP header.\u003c/p\u003e\n"]]],["Google introduced the `indexifembedded` robots tag, designed to work with the `noindex` tag. When a page with `noindex` is embedded via `iframe` or similar tags, `indexifembedded` allows Google to index the content during indexing. This addresses media publishers' need to prevent indexing of their media pages while enabling indexing of embedded content on third-party sites. Implement it with `\u003cmeta\u003e` tags or HTTP headers, using `noindex` and `indexifembedded` together. Currently, only Google supports `indexifembedded`.\n"],null,["# New robots tag: indexifembedded\n\nFriday, January 21, 2022\n\n\nToday, we're introducing a new robots tag,\n[`indexifembedded`](/search/docs/crawling-indexing/robots-meta-tag#indexifembedded),\nthat brings you more control over when your content is indexed. With the\n`indexifembedded` tag, you can tell Google you'd still like your content indexed when\nit's embedded through\n[`iframes`](https://developer.mozilla.org/docs/Web/HTML/Element/iframe)\nand similar HTML tags in other pages, even when the content page has the `noindex` tag.\n\n\nThe `indexifembedded` tag addresses a common issue that especially affects media\npublishers: while they may want their content indexed when it's embedded on third-party pages,\nthey don't necessarily want their media pages indexed on their own. Because they don't want the\nmedia pages indexed, they currently use a `noindex` tag in such pages. However, the\n`noindex` tag also prevents embedding the content in other pages during indexing.\n\n\nThe new robots tag, `indexifembedded`, works in combination with the\n`noindex` tag only when the page with `noindex` is embedded into another\npage through an `iframe` or similar HTML tag, like\n[`object`](https://developer.mozilla.org/docs/Web/HTML/Element/object).\nFor example, if\n`podcast.host.example/playpage?podcast=12345` has both the `noindex` and\n`indexifembedded` tag, it means Google can embed the content hosted on that page in\n`recipe.site.example/my-recipes.html` during indexing.\n\n\nTo enable your content to be indexed only when it's embedded on other pages, make sure to add\n`indexifembedded` in combination with the `noindex` tag. For example: \n\n```ecl\n\u003cmeta name=\"googlebot\" content=\"noindex\" /\u003e\n\u003cmeta name=\"googlebot\" content=\"indexifembedded\" /\u003e\n\u003c!-- OR --\u003e\n\u003cmeta name=\"googlebot\" content=\"noindex,indexifembedded\" /\u003e\n```\n\n\nAlternatively, you can specify the tag in the HTTP header: \n\n```\nX-Robots-Tag: googlebot:noindex\nX-Robots-Tag: googlebot:indexifembedded\n...\nOR\n…\nX-Robots-Tag: googlebot:noindex,indexifembedded\n```\n\nPresently, only Google supports the `indexifembedded` tag.\n\n\nWe hope you find this new tag useful. If you have questions or comments, find us on\n[Twitter](https://twitter.com/googlesearchc) and in our\n[Help Forums](https://support.google.com/webmasters/community).\n\n\nPosted by [Weizi Wang](https://www.linkedin.com/in/weizi-wang-2a32ab111/) and [Gary Illyes](https://garyillyes.com/+)"]]
