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Tuesday, June 07, 2011
Today we're beginning to support authorship markup—a way to connect authors with their content on
the web. We're experimenting with using this data to help people find content from great authors
in our search results.
We now support markup that enables websites to publicly link within their site from content to
author pages. For example, if an author at The New York Times has written dozens of articles,
using this markup, the webmaster can connect these articles with a New York Times author page.
An author page describes and identifies the author, and can include things like the author's bio,
photo, articles and other links.
If you run a website with authored content, you'll want to learn about authorship markup in our
Help Center.
The markup uses existing standards such as HTML5 (rel="author") and XFN
(rel="me") to enable search engines and other web services to identify works by the
same author across the web. If you're already doing structured data markup using
microdata from schema.org,
we'll interpret that authorship information as well.
We wanted to make sure the markup was as easy to implement as possible. To that end, we've already
worked with several sites to markup their pages, including The New York Times, The
Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we've taken
the extra step to add this markup to everything hosted by YouTube and Blogger. In the future,
both platforms will automatically include this markup when you publish content.
We know that great content comes from great authors, and we're looking closely at ways this markup
could help us highlight authors and rank search results.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is beginning to support authorship markup, linking authors with their web content to improve search results.\u003c/p\u003e\n"],["\u003cp\u003eWebsites can now link content to author pages using HTML5 and XFN markup, enabling easier identification of authors across the web.\u003c/p\u003e\n"],["\u003cp\u003eGoogle has partnered with major publications and platforms like YouTube and Blogger to implement authorship markup.\u003c/p\u003e\n"],["\u003cp\u003eGoogle is exploring ways to utilize authorship markup to highlight authors and enhance search result ranking.\u003c/p\u003e\n"]]],["Websites can now use authorship markup to link content to author pages, utilizing HTML5 and XFN standards. This markup allows search engines to identify an author's works across the web. Implemented by sites like The New York Times, YouTube, and Blogger, the markup connects articles to author bios and links. The goal is to improve search results by highlighting authors and their content. Structured data markup from schema.org is also interpreted for authorship information.\n"],null,["# Authorship markup and web search\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nTuesday, June 07, 2011\n\n\nToday we're beginning to support authorship markup---a way to connect authors with their content on\nthe web. We're experimenting with using this data to help people find content from great authors\nin our search results.\n\n\nWe now support markup that enables websites to publicly link within their site from content to\nauthor pages. For example, if an author at The New York Times has written dozens of articles,\nusing this markup, the webmaster can connect these articles with a New York Times author page.\nAn author page describes and identifies the author, and can include things like the author's bio,\nphoto, articles and other links.\n\n\nIf you run a website with authored content, you'll want to learn about authorship markup in our\n[Help Center](https://www.google.com/support/webmasters/bin/answer.py?answer=1229920).\nThe markup uses existing standards such as HTML5 (`rel=\"author\"`) and XFN\n(`rel=\"me\"`) to enable search engines and other web services to identify works by the\nsame author across the web. If you're already doing structured data markup using\n[microdata from schema.org](/search/blog/2011/06/introducing-schemaorg-search-engines),\nwe'll interpret that authorship information as well.\n\n\nWe wanted to make sure the markup was as easy to implement as possible. To that end, we've already\nworked with several sites to markup their pages, including The New York Times, The\nWashington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we've taken\nthe extra step to add this markup to everything hosted by YouTube and Blogger. In the future,\nboth platforms will automatically include this markup when you publish content.\n\n\nWe know that great content comes from great authors, and we're looking closely at ways this markup\ncould help us highlight authors and rank search results.\n\n\nPosted by\n[Othar Hansson](https://plus.google.com/107899204703103704505/about),\nSoftware Engineer"]]
