Start showing your products on the Shopping tab with Search Console
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Wednesday, November 16, 2022
Continuing our efforts to support merchants and help them grow their businesses across Google, Search
Console is introducing a new section for
Shopping tab listings to help online store owners show their products on the Shopping tab
on Google.
We’ve introduced several features to make it easier for Search Console users to show their products
across Google. Recently, Search Console launched a
Merchant Listings report to help merchants add
Product structured data. Today, eligible online store owners that have implemented product markup
will see a new section called Shopping tab listings. We will roll out this change gradually over the
next few weeks, so you might not see any changes for now.
From there, merchants will be able to easily create a Merchant Center account using a simplified assisted
sign-up process without the need to re-verify website ownership. With this new option, there is no need
to submit a product feed; merchants only need to keep product structured data up-to-date. This streamlined
experience will get products quickly on the Shopping tab on Google and help merchants reach people
looking for products.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eSearch Console is introducing a new "Shopping tab listings" section to help online stores display products on Google's Shopping tab.\u003c/p\u003e\n"],["\u003cp\u003eEligible merchants with product structured data can create a Merchant Center account directly through Search Console, simplifying the setup process.\u003c/p\u003e\n"],["\u003cp\u003eThis streamlined process eliminates the need for a separate product feed, requiring only up-to-date product structured data for showcasing products on the Shopping tab.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can access the new feature and instructions via the "Shopping tab listings" section within Search Console.\u003c/p\u003e\n"]]],["Search Console is introducing a \"Shopping tab listings\" section for online store owners to display products on Google's Shopping tab. Merchants with product markup can access this new feature, which streamlines the process of creating a Merchant Center account and omits the need for a product feed. Instead, only updated product structured data is required. Users can access it via the Search Console's shopping tab listings, enabling quicker product display.\n"],null,["# Start showing your products on the Shopping tab with Search Console\n\nWednesday, November 16, 2022\n\n\nContinuing our efforts to support merchants and help them grow their businesses across Google, Search\nConsole is introducing a new section for [Shopping tab listings](https://support.google.com/webmasters/answer/12429106) to help online store owners show their products on the Shopping tab\non Google.\n\n\nWe've introduced several features to make it easier for Search Console users to show their products\nacross Google. Recently, Search Console launched a [Merchant Listings report](/search/blog/2022/09/merchant-listings) to help merchants add [Product structured data](/search/docs/appearance/structured-data/product#merchant-listing-experiences). Today, eligible online store owners that have implemented product markup\nwill see a new section called Shopping tab listings. We will roll out this change gradually over the\nnext few weeks, so you might not see any changes for now.\n\n\nFrom there, merchants will be able to easily create a Merchant Center account using a simplified assisted\nsign-up process without the need to re-verify website ownership. With this new option, there is no need\nto submit a product feed; merchants only need to keep product structured data up-to-date. This streamlined\nexperience will get products quickly on the Shopping tab on Google and help merchants reach people\nlooking for products.\n\n\nTo get started, navigate to the [shopping tab listings](https://search.google.com/search-console/shopping-tab-listings) section in Search Console and follow the instructions. Read more about\n[enabling shopping tab listings](https://support.google.com/webmasters/answer/12429106).\n\n\nIf you have any questions or concerns, please reach out to us via the [Google Search Central Community](https://support.google.com/webmasters/threads?thread_filter=(category:search_console)) or on [Twitter](https://twitter.com/googlesearchc).\n\nHumaira Patel, Merchant Shopping product manager and [Moshe Samet](https://www.linkedin.com/in/moshe-samet-5465326/), Search Console product manager"]]
