User experience improvements with page speed in mobile search
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Thursday, April 04, 2019
To help users find the answers to their questions faster, we included
page speed as a ranking
factor for mobile searches in 2018. Since then, we've observed improvements on many pages across
the web. We want to recognize the performance improvements webmasters have made over the past
year. A few highlights:
For the slowest one-third of traffic, we saw
user-centric performance metrics
improve by 15% to 20% in 2018. As a comparison, no improvement was seen in 2017.
We observed improvements across the whole web ecosystem. On a per country basis, more than 95%
of countries had improved speeds.
When a page is slow to load, users are more likely to abandon the navigation. Thanks to these
speed improvements, we've observed a 20% reduction in abandonment rate for navigations initiated
from Search, a metric that site owners can now also measure via the
Network Error Logging API
available in Chrome.
In 2018, developers ran over a billion
PageSpeed Insights audits to identify
performance optimization opportunities for over 200 million unique urls.
Great work and thank you! We encourage all webmasters to optimize their sites' user experience. If
you're unsure how your pages are performing, the following tools and documents can be useful:
PageSpeed Insights provides page
analysis and optimization recommendations.
Google
Chrome User Experience Report
provides the user experience metrics for how real-world Chrome users experience popular
destinations on the web.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle incorporated page speed as a ranking factor for mobile searches in 2018, leading to significant performance improvements across the web.\u003c/p\u003e\n"],["\u003cp\u003eUser-centric performance metrics for the slowest one-third of web traffic improved by 15% to 20% in 2018.\u003c/p\u003e\n"],["\u003cp\u003eAbandonment rates for navigations from Google Search decreased by 20% due to site speed improvements.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers utilized PageSpeed Insights extensively, conducting over a billion audits to enhance website performance.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters are encouraged to prioritize user experience and leverage available tools like PageSpeed Insights and Chrome User Experience Report for optimization.\u003c/p\u003e\n"]]],["In 2018, page speed became a ranking factor for mobile searches, leading to notable web performance improvements. User-centric performance metrics for the slowest traffic improved by 15-20%, and over 95% of countries showed speed improvements. Page abandonment from search dropped by 20%. Developers ran over a billion PageSpeed Insights audits. Webmasters are encouraged to optimize using PageSpeed Insights, Chrome User Experience Report, and Web Fundamentals resources.\n"],null,["# User experience improvements with page speed in mobile search\n\nThursday, April 04, 2019\n\n\nTo help users find the answers to their questions faster, we included\n[page speed](/search/blog/2018/01/using-page-speed-in-mobile-search) as a ranking\nfactor for mobile searches in 2018. Since then, we've observed improvements on many pages across\nthe web. We want to recognize the performance improvements webmasters have made over the past\nyear. A few highlights:\n\n- For the slowest one-third of traffic, we saw [user-centric performance metrics](/web/fundamentals/performance/user-centric-performance-metrics) improve by 15% to 20% in 2018. As a comparison, no improvement was seen in 2017.\n- We observed improvements across the whole web ecosystem. On a per country basis, more than 95% of countries had improved speeds.\n- When a page is slow to load, users are more likely to abandon the navigation. Thanks to these speed improvements, we've observed a 20% reduction in abandonment rate for navigations initiated from Search, a metric that site owners can now also measure via the [Network Error Logging API](https://w3c.github.io/network-error-logging/) available [in Chrome](/web/updates/2018/09/reportingapi#nel).\n- In 2018, developers ran over a billion [PageSpeed Insights](https://pagespeed.web.dev/) audits to identify performance optimization opportunities for over 200 million unique urls.\n\n\nGreat work and thank you! We encourage all webmasters to optimize their sites' user experience. If\nyou're unsure how your pages are performing, the following tools and documents can be useful:\n\n1. [PageSpeed Insights](https://pagespeed.web.dev/) provides page analysis and optimization recommendations.\n2. Google [Chrome User Experience Report](/web/tools/chrome-user-experience-report) provides the user experience metrics for how real-world Chrome users experience popular destinations on the web.\n3. Documentation on [performance on Web Fundamentals](/web/fundamentals/performance/why-performance-matters).\n\n\nFor any questions, drop by our help forums (like the\n[webmaster community](https://support.google.com/webmasters/community))\nto chat with other experts.\n\nPosted by Genqing Wu and Doantam Phan"]]
