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Tuesday, February 25, 2020
It's officially 2020 and people are starting to make plans for the year ahead. If you produce
any type of event, you can help people discover your events with the event search experience on
Google.
Have a concert or hosting a workshop? Event markup allows people to discover your event when
they search for "concerts this weekend" or "workshops near me." People can also discover your
event when they search for venues, such as sports stadiums or a local pub. Events may surface
in a given venue's
Knowledge Panel
to better help people find out what's happening at that respective location.
Launching in new regions and languages
We recently launched the event search experience in
Germany
and
Spain,
which brings the event search experience on Google to nine countries and regions around the
world. For a full list of where the event search experience works, check out the
list of available languages and regions.
How to get your events on Google
There are three options to make your events eligible to appear on Google:
If you use a third-party website to post events (for example, you post events on ticketing
websites or social platforms), check to see if your event publisher is already participating
in the event search experience on Google. One way to check is to search for a popular event
shown on the platform and see if the event listing is shown. If your event publisher is
integrated with Google, continue to post your events on the third-party website.
If you use a CMS (for example, WordPress) and you don't have access to your HTML, check with
your CMS to see if there's a plugin that can add structured data to your site for you.
Alternatively, you can use the
Data Highlighter
to tell Google about your events without editing the HTML of your site.
If you've already implemented event structured data, we recommend that you review your
structured data to make sure it meets our guidelines. In particular, you should:
Make sure you're including the required and recommended properties that are outlined in our
developer guidelines.
Make sure your event details are high quality, as defined by
our guidelines. For example, use the
description field to describe the event itself in more detail instead of repeating attributes
such as title, date, location, or highlighting other website functionality.
Use the
Rich result status report
in Search Console to understand what Google could or could not read from your site, and troubleshoot rich result errors.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle's event search experience helps people discover events like concerts and workshops by searching for specific events or venues.\u003c/p\u003e\n"],["\u003cp\u003eThe event search experience has recently expanded to new regions, including Germany and Spain, and is now available in nine countries and regions globally.\u003c/p\u003e\n"],["\u003cp\u003eEvent organizers can get their events on Google by using third-party websites that integrate with Google, utilizing CMS plugins or Data Highlighter, or by directly implementing structured data in their HTML.\u003c/p\u003e\n"],["\u003cp\u003eFor events already using structured data, it's recommended to ensure data quality, follow Google's guidelines, and test structured data with the Rich Result Test.\u003c/p\u003e\n"],["\u003cp\u003eEvent performance can be monitored through Search Console's Performance Report and Rich result status report, allowing organizers to see user interactions and troubleshoot errors.\u003c/p\u003e\n"]]],["Event creators can utilize Google's event search experience to help people discover their events, such as concerts or workshops. Events can appear in search results, including venue-specific Knowledge Panels. Event visibility can be achieved via integration of event publishers, CMS plugins, or direct HTML structured data implementation. Creators should adhere to Google's guidelines and utilize tools like the Rich Result Test. Performance of event listings can be monitored through Search Console's Performance and Rich Result status reports. Google has recently launched this service in Germany and Spain.\n"],null,["# How to showcase your events on Google Search\n\nTuesday, February 25, 2020\n\n\nIt's officially 2020 and people are starting to make plans for the year ahead. If you produce\nany type of event, you can help people discover your events with the event search experience on\nGoogle.\n\n\nHave a concert or hosting a workshop? Event markup allows people to discover your event when\nthey search for \"concerts this weekend\" or \"workshops near me.\" People can also discover your\nevent when they search for venues, such as sports stadiums or a local pub. Events may surface\nin a given venue's\n[Knowledge Panel](https://support.google.com/knowledgepanel/answer/9163198)\nto better help people find out what's happening at that respective location.\n\nLaunching in new regions and languages\n--------------------------------------\n\n\nWe recently launched the event search experience in\n[Germany](/search/blog/2019/12/events-launching-germany-spain?hl=de)\nand\n[Spain](/search/blog/2019/12/events-launching-germany-spain?hl=es),\nwhich brings the event search experience on Google to nine countries and regions around the\nworld. For a full list of where the event search experience works, check out the\n[list of available languages and regions](/search/docs/appearance/structured-data/event#region-availability).\n\nHow to get your events on Google\n--------------------------------\n\n\nThere are three options to make your events eligible to appear on Google:\n\n- If you use a third-party website to post events (for example, you post events on ticketing websites or social platforms), check to see if your event publisher is already participating in the event search experience on Google. One way to check is to search for a popular event shown on the platform and see if the event listing is shown. If your event publisher is integrated with Google, continue to post your events on the third-party website.\n- If you use a CMS (for example, WordPress) and you don't have access to your HTML, check with your CMS to see if there's a plugin that can add structured data to your site for you. Alternatively, you can use the [Data Highlighter](https://support.google.com/webmasters/answer/2774099) to tell Google about your events without editing the HTML of your site.\n- If you're comfortable editing your HTML, [use structured data to directly integrate](/search/docs/appearance/structured-data/event#integrate) with Google. You'll need to edit the HTML of the event pages.\n\nFollow best practices\n---------------------\n\n\nIf you've already implemented event structured data, we recommend that you review your\nstructured data to make sure it meets our guidelines. In particular, you should:\n\n- Make sure you're including the required and recommended properties that are outlined in our [developer guidelines](/search/docs/appearance/structured-data/event#datatypes).\n- Make sure your event details are high quality, as defined by [our guidelines](/search/docs/appearance/structured-data/event#guidelines). For example, use the description field to describe the event itself in more detail instead of repeating attributes such as title, date, location, or highlighting other website functionality.\n- Use the [Rich Result Test](https://search.google.com/test/rich-results) to [test and preview your structured data](https://support.google.com/webmasters/answer/7445569).\n\nMonitor your performance on Search\n----------------------------------\n\n\nYou can check how people are interacting with your event postings with Search Console:\n\n- Use the [Performance Report](https://support.google.com/webmasters/answer/7576553) in Search Console to show [event listing or detail](https://support.google.com/webmasters/answer/7042828#job) view data for a given event posting in Search results. You can automatically pull these results with the [Search Console API](/webmaster-tools/search-console-api-original/v3/how-tos/search_analytics).\n- Use the [Rich result status report](https://support.google.com/webmasters/answer/7552505) in Search Console to understand what Google could or could not read from your site, and troubleshoot rich result errors.\n\n\nIf you have any questions, please visit the\n[Webmaster Central Help Forum](https://support.google.com/webmasters/community/).\n\n\nPosted by Emily Fifer, Product Manager"]]
