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Thursday, December 06, 2007
Here's the second of our video blog posts. Matt Cutts, the head of Google's webspam team, provides
some useful tips on how to optimize the images you include on your site, and how simply providing
useful, accurate information in your ALT attributes can make your photos and pictures more
discoverable on the web. Ms Emmy Cutts also makes an appearance.
Like videos? Hate them? Have a great idea we should cover? Let us know what you think in our
Webmaster Help Group.
Update: Some of you have asked about the difference between the alt and
title attributes. According to the W3C recommendations, the alt
attribute specifies an alternate text for user agents that cannot display images, forms or
applets. The title attribute is a bit different: it "offers advisory information
about the element for which it is set." As the Googlebot does not see the images directly, we
generally concentrate on the information provided in the alt attribute. You can
supplement the alt attribute with title and other attributes if they
provide value to your users!
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eMatt Cutts, head of Google's webspam team, shares image optimization tips in this video blog post.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing images with useful and accurate ALT attributes increases their discoverability on the web.\u003c/p\u003e\n"],["\u003cp\u003eGoogle primarily uses the \u003ccode\u003ealt\u003c/code\u003e attribute for understanding images, as it provides alternative text for users and search engines.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003etitle\u003c/code\u003e attribute offers additional information about the image, supplementing the \u003ccode\u003ealt\u003c/code\u003e attribute for users.\u003c/p\u003e\n"],["\u003cp\u003eFeedback and video suggestions are welcome in the Webmaster Help Group.\u003c/p\u003e\n"]]],["Matt Cutts, from Google's webspam team, offers advice on optimizing website images. He emphasizes the importance of using accurate information in the `alt` attributes to enhance image discoverability online. The `alt` attribute provides text for when images cannot be displayed, while the `title` attribute offers supplementary information. Googlebot primarily relies on `alt` attributes. The content also solicits feedback on the video blog posts in the Webmaster Help Group.\n"],null,["# Using ALT attributes smartly\n\nThursday, December 06, 2007\n\n\nHere's the second of our video blog posts. Matt Cutts, the head of Google's webspam team, provides\nsome useful tips on how to optimize the images you include on your site, and how simply providing\nuseful, accurate information in your ALT attributes can make your photos and pictures more\ndiscoverable on the web. Ms Emmy Cutts also makes an appearance. \n\n\nLike videos? Hate them? Have a great idea we should cover? Let us know what you think in our\n[Webmaster Help Group](https://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_frm/thread/eba44c627b613064#10f1bdf4081b0957).\n\n\nUpdate: Some of you have asked about the difference between the `alt` and\n`title` attributes. According to the W3C recommendations, the `alt`\nattribute specifies an alternate text for user agents that cannot display images, forms or\napplets. The `title` attribute is a bit different: it \"offers advisory information\nabout the element for which it is set.\" As the Googlebot does not see the images directly, we\ngenerally concentrate on the information provided in the `alt` attribute. You can\nsupplement the `alt` attribute with `title` and other attributes if they\nprovide value to your users!"]]
