Introducing a new way for sites to highlight COVID-19 announcements on Google Search

Friday, April 03, 2020

Due to the COVID-19 outbreak, many organizations and groups are publishing important coronavirus-related announcements that affect our everyday lives.

In response, we're introducing a new way for these special announcements to be highlighted on Google Search. Sites can add SpecialAnnouncement structured data to their web pages or submit a COVID-19 announcement in Search Console.

At first, we’re using this information to highlight announcements in Google Search from health and government agency sites, to cover important updates like school closures or stay-at-home directives.

We are actively developing this feature, and we hope to expand it to include more sites. While we might not immediately show announcements from other types of sites, seeing the markup will help us better understand how to expand this feature.

Please note: beyond special announcements, there are a range of other options that sites can use to highlight information such as canceled events or changes to business hours. You can learn more about these at the end of this post.

When SpecialAnnouncement structured data is added to a page, that content can be eligible to appear with a COVID-19 announcement rich result, in addition to the page’s regular snippet description. A COVID-19 announcement rich result can contain a short summary that can be expanded to view more more. Please note that the format may change over time, and you may not see results in Google Search right away.

How to implement your COVID-19 announcements

There are two ways that you can implement your COVID-19 announcements.

RECOMMENDED: Add structured data to your web page

Structured data is a standardized format for providing information about a page and classifying the page content. We recommend using this method because it is the easiest way for us to take in this information, it enables reporting through Search Console in the future, and enables you to make updates. Learn how to add structured data to COVID-19 announcements.

ALTERNATIVE: Submit announcements in Search Console

If you don't have the technical ability or support to implement structured data, you can submit a COVID-19 announcement in Search Console. This tool is still in beta testing, and you may see changes.

This method is not preferred and is intended only as a short-term solution. With structured data, your announcement highlights can automatically update when your pages change. With the tool, you’ll have to manually update announcements. Also, announcements made this way cannot be monitored through special reporting that will be made available through Search Console in the future.

If you do need to submit this way, you'll need to first be verified in Search Console. Then you can submit a COVID-19 announcement:

Beyond special announcements markup, there are other ways you can highlight other types of activities that may be impacted because of COVID-19:

If you have any questions or comments, please let us know on Twitter.