Stay organized with collections
Save and categorize content based on your preferences.
Wednesday, September 08, 2010
Webmasters, you may notice some changes in you
Search queries
data due to the launch of
Google Instant.
With Google Instant, the page updates dynamically to show results for the top completion of what
the user has typed, so this means people could be seeing and visiting your website much faster
than before, and often without clicking the search button or hitting "enter."
While the presentation of the search results may change, our most important advice to webmasters
remains the same: Users want to visit pages with compelling content and a great user experience.
With Google Instant, you may notice an increase in
impressions
because your site will appear in search results as users type.
Impressions are measured in three ways with Google Instant:
Your site is displayed in search results as a response to a user's completed query (for example,
by pressing "enter" or selecting a term from autocomplete). This is the traditional model.
New: The user begins to type a term on Google and clicks on a link on the page, such as
a search result, ad, or a related search.
New:The user stops typing, and the results are displayed for a minimum of 3 seconds.
To give an example, let's say your site has lots of impressions for "hotels" and "hotels in santa
cruz". Now, because Instant is quickly fetching results as the user types, the user could see your
site in the search results for "hotels" after typing only the partial query "hote". If a user
types the partial query "hote" and then clicks on any result on the page for "hotels", that counts
as an impression for your site. That impression will appear in Webmaster Tools for the query
"hotels". The term 'hotels' would also be included in the HTTP referrer when the user clicks
through to visit your website.
It's likely that your site will still see impressions for queries like
"hotels in santa cruz", but because Instant is helping the user find results faster, your site may
see an increase in impressions for shorter terms as well.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Instant shows dynamic search results as users type, leading to faster website visits.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters may see increased impressions in Webmaster Tools due to Google Instant's real-time results.\u003c/p\u003e\n"],["\u003cp\u003eImpressions are now counted even if users click on any result after typing a partial query.\u003c/p\u003e\n"],["\u003cp\u003eGoogle still emphasizes the importance of compelling content and user experience for website success.\u003c/p\u003e\n"],["\u003cp\u003eImpressions for shorter search terms might increase because Instant helps users find results quicker.\u003c/p\u003e\n"]]],["Google Instant's launch impacts search query data by dynamically updating search results as users type. This means websites may receive increased impressions, even from partial queries. Impressions are measured when a site appears in response to a completed query, or when a user clicks any link after typing, or when results are displayed for 3 seconds. Webmasters may notice increased impressions for shorter search terms due to this. Users are still encouraged to offer compelling content and good user experience.\n"],null,["# Google Instant: Impact on Search queries\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nWednesday, September 08, 2010\n\n\nWebmasters, you may notice some changes in you\n[Search queries](https://www.google.com/support/webmasters/bin/answer.py?answer=35252)\ndata due to the launch of\n[Google Instant](https://googleblog.blogspot.com/2010/09/search-now-faster-than-speed-of-type.html).\nWith Google Instant, the page updates dynamically to show results for the top completion of what\nthe user has typed, so this means people could be seeing and visiting your website much faster\nthan before, and often without clicking the search button or hitting \"enter.\"\n\n\nWhile the presentation of the search results may change, our most important advice to webmasters\nremains the same: Users want to visit pages with compelling content and a great user experience.\n\n\nWith Google Instant, you may notice an increase in\n[impressions](https://www.google.com/support/webmasters/bin/answer.py?answer=35252)\nbecause your site will appear in search results as users type.\n\nImpressions are measured in three ways with Google Instant:\n\n1. Your site is displayed in search results as a response to a user's completed query (for example, by pressing \"enter\" or selecting a term from autocomplete). This is the traditional model.\n2. **New:** The user begins to type a term on Google and clicks on a link on the page, such as a search result, ad, or a related search.\n3. **New:**The user stops typing, and the results are displayed for a minimum of 3 seconds.\n\n\nTo give an example, let's say your site has lots of impressions for \"hotels\" and \"hotels in santa\ncruz\". Now, because Instant is quickly fetching results as the user types, the user could see your\nsite in the search results for \"hotels\" after typing only the partial query \"hote\". If a user\ntypes the partial query \"hote\" and then clicks on any result on the page for \"hotels\", that counts\nas an impression for your site. That impression will appear in Webmaster Tools for the query\n\"hotels\". The term 'hotels' would also be included in the HTTP referrer when the user clicks\nthrough to visit your website.\n\n\nIt's likely that your site will still see impressions for queries like\n\"hotels in santa cruz\", but because Instant is helping the user find results faster, your site may\nsee an increase in impressions for shorter terms as well.\n\n\nLet us know if we can help you better understand how these changes impact\n[Webmaster Tools](https://search.google.com/search-console),\nmeasured\n[Search queries and impressions, CTR](https://www.google.com/support/webmasters/bin/answer.py?answer=35252),\nor anything else. We'd love to hear from you in our blog comments or\n[Webmaster Help Forum](https://support.google.com/webmasters/community/).\n\nGuest post by Doantam Phan, Instant Search Team"]]
