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Wednesday, April 25, 2007
After registering a domain and creating a website, the next thing almost everybody wants is to get
it indexed in Google and rank high. Since we started supporting webmasters in the Portuguese
language market in 2006, we saw a growing speculation about how Google indexes and ranks websites.
The Portuguese language market is one of the biggest web content generators and it's still in
development regarding SEO, so we decided to shed some light into the main debated questions.
We have noticed that it is very popular among Portuguese webmasters to engage in massive link
exchange schemes and to build partner pages exclusively for the sake of cross-linking,
disregarding the quality of the links, the sources, and the long-term impact it will have on
their sites; other popular issues involve an over-concern with PageRank and how often Google
crawls their websites.
Generally, our advice is to consider what you have to offer, before you create your own website or
blog. The recipe for a good and successful site is unique and original content where users find
valuable and updated information corresponding to their needs.
To address some of these concerns, we have compiled some hints for Portuguese webmasters:
Be an authority on the subject. Being experienced in the subject you are
writing about will naturally drive users to your site who search for that specific subject.
Don't be too concerned about back-links and PageRank, both will grow naturally as your site
becomes a reference. If users find your site useful and of good quality, they will most likely
link to your site, return to it and/or recommend your site to other users. This has also an
influence on how relevant your site will be to Google—if it's relevant for the users, than
it's likely that it is relevant to Google as well.
Submit your content to Google and update it on a frequent basis. This is
another key factor for the frequency with which your site will be crawled. If your content is
not frequently updated or if your site is not relevant to the subject, most likely you will not
be crawled as often as you would like to be. If you wonder why Google doesn't crawl your sites
on a frequent or constant basis, then maybe this is a hint and you should look into updating
your site more often. Apart from that in the Webmasters Central we offer
Webmaster tools
to help you get your site crawled.
Don't engage in link exchange schemes. Be aware that link exchange programs or
deals that promise to boost your site visibility with a minimum effort might entail some
corrective action from Google. Our Google Webmasters Guidelines clearly address this issue under
"Quality Guidelines – basic principles". Avoid engaging in these kind of schemes and don't
build pages specifically for exchanging links. Bear in mind that it is not the number of links
you have pointing to your site that matters, but the quality and relevance of those links.
Avoid pure affiliations. In the Latin America market there is a massive number
of sites created just for pure affiliation purposes such as pure mercadolivre catalogs. There is
no problem in being an affiliate as long as you create some added value for your users and
produce valuable content that a user can't find anywhere else like product reviews and ratings.
Use AdSense wisely. Monetizing original and valuable content will generate you
more revenue from AdSense compared to directories with no added value. Be aware that sites
without added value will turn away users from your site before they will ever click on an
AdSense ad.
You should bear in mind that the process of indexing and how Google crawls your site includes
many variables and in many cases your site won't come up as quickly in the SERPs as you expected.
If you are not sure about some particular issue, consider visiting the Google
Webmasters Guidelines
or seek guidance in your community. In most cases you will get good advice and positive feedback
from more experienced users. One of the recommended places to start is the
Google discussion group for webmasters
(in English) as well as the recently launched
Portuguese discussion group for webmasters
which we will monitor on a regular basis.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eFocus on creating high-quality, original content that caters to user needs, as this naturally attracts backlinks and improves search ranking.\u003c/p\u003e\n"],["\u003cp\u003eRegularly update your website content to encourage frequent crawling and indexing by Google.\u003c/p\u003e\n"],["\u003cp\u003eAvoid manipulative link exchange schemes and prioritize quality, relevant links over quantity.\u003c/p\u003e\n"],["\u003cp\u003eOffer unique value beyond simple affiliations or directories, such as product reviews or ratings, to enhance user experience and AdSense revenue.\u003c/p\u003e\n"],["\u003cp\u003eConsult Google Webmaster Guidelines and engage with online communities for further guidance and support in website optimization.\u003c/p\u003e\n"]]],["Webmasters, particularly in the Portuguese market, should focus on creating unique, valuable content that addresses user needs. Update content frequently and submit it to Google for crawling. Avoid link exchange schemes and low-value affiliate sites. Prioritize link quality over quantity. Being an authority on the subject will drive organic traffic and improve relevance. Utilize Google Webmaster Tools and engage in webmaster communities for further guidance and feedback, such as the webmaster discussion groups.\n"],null,["# Getting your site indexed\n\nWednesday, April 25, 2007\n\n\nAfter registering a domain and creating a website, the next thing almost everybody wants is to get\nit indexed in Google and rank high. Since we started supporting webmasters in the Portuguese\nlanguage market in 2006, we saw a growing speculation about how Google indexes and ranks websites.\nThe Portuguese language market is one of the biggest web content generators and it's still in\ndevelopment regarding SEO, so we decided to shed some light into the main debated questions.\n\n\nWe have noticed that it is very popular among Portuguese webmasters to engage in massive link\nexchange schemes and to build partner pages exclusively for the sake of cross-linking,\ndisregarding the quality of the links, the sources, and the long-term impact it will have on\ntheir sites; other popular issues involve an over-concern with PageRank and how often Google\ncrawls their websites.\n\n\nGenerally, our advice is to consider what you have to offer, before you create your own website or\nblog. The recipe for a good and successful site is unique and original content where users find\nvaluable and updated information corresponding to their needs.\n\nTo address some of these concerns, we have compiled some hints for Portuguese webmasters:\n\n- **Be an authority on the subject.** Being experienced in the subject you are writing about will naturally drive users to your site who search for that specific subject. Don't be too concerned about back-links and PageRank, both will grow naturally as your site becomes a reference. If users find your site useful and of good quality, they will most likely link to your site, return to it and/or recommend your site to other users. This has also an influence on how relevant your site will be to Google---if it's relevant for the users, than it's likely that it is relevant to Google as well.\n- **Submit your content to Google and update it on a frequent basis.** This is another key factor for the frequency with which your site will be crawled. If your content is not frequently updated or if your site is not relevant to the subject, most likely you will not be crawled as often as you would like to be. If you wonder why Google doesn't crawl your sites on a frequent or constant basis, then maybe this is a hint and you should look into updating your site more often. Apart from that in the [Webmasters Central](/search) we offer [Webmaster tools](https://search.google.com/search-console) to help you get your site crawled.\n- **Don't engage in link exchange schemes.** Be aware that link exchange programs or deals that promise to boost your site visibility with a minimum effort might entail some corrective action from Google. Our Google Webmasters Guidelines clearly address this issue under \"Quality Guidelines -- basic principles\". Avoid engaging in these kind of schemes and don't build pages specifically for exchanging links. Bear in mind that it is not the number of links you have pointing to your site that matters, but the quality and relevance of those links.\n- **Avoid pure affiliations.** In the Latin America market there is a massive number of sites created just for pure affiliation purposes such as pure mercadolivre catalogs. There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that a user can't find anywhere else like product reviews and ratings.\n- **Use AdSense wisely.** Monetizing original and valuable content will generate you more revenue from AdSense compared to directories with no added value. Be aware that sites without added value will turn away users from your site before they will ever click on an AdSense ad.\n\n\nYou should bear in mind that the process of indexing and how Google crawls your site includes\nmany variables and in many cases your site won't come up as quickly in the SERPs as you expected.\nIf you are not sure about some particular issue, consider visiting the Google\n[Webmasters Guidelines](/search/docs/essentials)\nor seek guidance in your community. In most cases you will get good advice and positive feedback\nfrom more experienced users. One of the recommended places to start is the\n[Google discussion group for webmasters](https://support.google.com/webmasters/community)\n(in English) as well as the recently launched\n[Portuguese discussion group for webmasters](https://support.google.com/webmasters/community?hl=pt_BR)\nwhich we will monitor on a regular basis."]]
