What is the impact of this change for webmasters? Today, a web site accessed through organic
search results on
https://www.google.com
(non-SSL) can see both that the user came from
google.com
and their search query. (Technically speaking, the user's browser passes this information via the
HTTP referrer field.)
However, for organic search results on SSL search, a web site will only know that the user came
from
google.com.
View the top 1000 daily search queries and top 1000 daily landing pages for the past 30 days.
View the impressions, clicks, clickthrough rate (CTR), and average position in search results
for each query, and compare this to the previous 30 day period.
We will continue to look into further improvements to how search query data is surfaced through
Webmaster Tools. If you have questions, feedback or suggestions, please let us know through the
Webmaster Tools Help Forum.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is making SSL search the default for signed-in users on google.com, enhancing online security.\u003c/p\u003e\n"],["\u003cp\u003eWebsites accessed through SSL search will only receive referrer information indicating the user came from google.com, not the specific search query.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters can still access detailed search query data, including impressions, clicks, and CTR, through Google Webmaster Tools and Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eWebmaster Tools provides data on the top search queries and landing pages, allowing comparison with the previous 30-day period.\u003c/p\u003e\n"],["\u003cp\u003eGoogle is committed to improving search query data accessibility and encourages feedback through the Webmaster Tools Help Forum.\u003c/p\u003e\n"]]],["Google announced that SSL Search on https://www.google.com will become the default for signed-in users. Consequently, websites will only see that traffic originated from Google, not the specific search query. Webmasters can access detailed search query data through Webmaster Tools, including top daily queries, landing pages, impressions, clicks, and CTR for the last 30 days. This data, also accessible through Google Analytics, can be downloaded in CSV format.\n"],null,["Tuesday, October 18, 2011\n\n\nSSL encryption on the web has\n[been](https://googleblog.blogspot.com/2010/05/search-more-securely-with-encrypted.html)\n[growing](https://gmailblog.blogspot.com/2010/01/default-https-access-for-gmail.html)\n[by](https://blog.facebook.com/blog.php?post=486790652130)\n[leaps](https://www.eff.org/https-everywhere)\n[and](https://blog.wikimedia.org/2011/10/03/native-https-support-enabled-for-all-wikimedia-foundation-wikis/)\n[bounds](https://blog.twitter.com/2011/03/making-twitter-more-secure-https).\nAs part of our commitment to provide a more secure online experience, today we announced that SSL\nSearch on\n[https://www.google.com](https://www.google.com/)\nwill become the\n[default experience for signed in users](https://googleblog.blogspot.com/2011/10/making-search-more-secure)\non google.com. This change will be rolling out over the next few weeks.\n\n\nWhat is the impact of this change for webmasters? Today, a web site accessed through organic\nsearch results on\n[https://www.google.com](https://www.google.com/)\n(non-SSL) can see both that the user came from\n[google.com](https://www.google.com/)\nand their search query. (Technically speaking, the user's browser passes this information via the\n[HTTP referrer field](https://en.wikipedia.org/wiki/HTTP_referrer).)\nHowever, for organic search results on SSL search, a web site will only know that the user came\nfrom\n[google.com](https://www.google.com/).\n\n\nWebmasters can still access a\n[wealth of search query data](https://www.google.com/support/webmasters/bin/answer.py?answer=35252)\nfor their sites via\n[Webmaster Tools](https://search.google.com/search-console).\nFor sites which have been\n[added and verified in Webmaster Tools](https://support.google.com/webmasters/answer/34592),\nwebmasters can do the following:\n\n- View the top 1000 daily search queries and top 1000 daily landing pages for the past 30 days.\n- View the impressions, clicks, clickthrough rate (CTR), and average position in search results for each query, and compare this to the previous 30 day period.\n- Download this data in CSV format.\n\n\nIn addition, users of\n[Google Analytics](https://www.google.com/analytics/)'\nSearch Engine Optimization reports have access to the\n[same search query data available in Webmaster Tools](/search/blog/2011/10/webmaster-tools-search-queries-data-is)\nand can take advantage of its rich reporting capabilities.\n\n\nWe will continue to look into further improvements to how search query data is surfaced through\nWebmaster Tools. If you have questions, feedback or suggestions, please let us know through the\n[Webmaster Tools Help Forum](https://support.google.com/webmasters/community/thread?tid=6e82ce3ec2a33b60).\n\nPosted by Anthony Chavez, Product Manager"]]
