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Thursday, May 17, 2012
At Google we're obsessed with speed. We've long known that even seemingly minor speed increases
can have
surprisingly large impacts
on user engagement and happiness. About a year ago we
rolled out Instant Pages in pursuit of
that goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear
to load instantly in some cases, with no need for any extra work on your part. Here's a video of
it in action:
We've been closely watching performance and listening to webmaster feedback. Since Instant Pages
rolled out we've saved more than a thousand years of ours users' time. We're very happy with the
results so far, and we'll be gradually increasing how often we trigger the feature.
In the vast majority of cases, webmasters don't have to do anything for their sites to work
correctly with prerendering. As we mentioned in our
initial announcement of Instant Pages,
search traffic will be measured in Webmaster Tools just like before this feature: only results the
user visits will be counted. If your site keeps track of pageviews on its own, you might be
interested in the
Page Visibility API, which
allows you to detect when prerendering is occurring and factor those out of your statistics. If
you use an ads or analytics package, check with them to see if their solution is already
prerender-aware; if it is, in many cases you won't need to make any changes at all. If you're
interested in triggering Chrome's prerendering within your own site, see the
Prerendering in Chrome article.
Instant Pages means that users arrive at your site happier and more engaged, which is great for
everyone.
Posted by
Ziga Mahkovec
- Software Engineer, Instant Pages
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle's Instant Pages utilizes prerendering technology in Chrome to make websites load instantly, enhancing user engagement and satisfaction.\u003c/p\u003e\n"],["\u003cp\u003eInstant Pages has saved users over 1000 years of loading time collectively since its implementation.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters generally don't need to make changes for their sites to work with Instant Pages, as traffic and analytics are handled similarly to before.\u003c/p\u003e\n"],["\u003cp\u003eThe Page Visibility API can be used by webmasters to detect prerendering and adjust site statistics accordingly.\u003c/p\u003e\n"],["\u003cp\u003eInstant Pages benefits both users and website owners by improving the overall browsing experience and user engagement.\u003c/p\u003e\n"]]],["Google implemented Instant Pages, utilizing Chrome's prerendering to enhance site loading speed. This feature significantly reduced user wait time, saving over a thousand years collectively. Webmasters generally don't need to adjust their sites, as prerendering works automatically. Search traffic is measured as before, counting only visited results. Sites tracking pageviews can use the Page Visibility API to detect prerendering. The Prerendering in Chrome article helps webmasters trigger the effect on their site.\n"],null,["# Making more pages load instantly\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nThursday, May 17, 2012\n\n\nAt Google we're obsessed with speed. We've long known that even seemingly minor speed increases\ncan have\n[surprisingly large impacts](https://googleresearch.blogspot.com/2009/06/speed-matters.html)\non user engagement and happiness. About a year ago we\n[rolled out Instant Pages](/search/blog/2011/06/announcing-instant-pages) in pursuit of\nthat goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear\nto load instantly in some cases, with no need for any extra work on your part. Here's a video of\nit in action: \n\n\nWe've been closely watching performance and listening to webmaster feedback. Since Instant Pages\nrolled out we've saved more than a thousand years of ours users' time. We're very happy with the\nresults so far, and we'll be gradually increasing how often we trigger the feature.\n\n\nIn the vast majority of cases, webmasters don't have to do anything for their sites to work\ncorrectly with prerendering. As we mentioned in our\n[initial announcement of Instant Pages](/search/blog/2011/06/announcing-instant-pages),\nsearch traffic will be measured in Webmaster Tools just like before this feature: only results the\nuser visits will be counted. If your site keeps track of pageviews on its own, you might be\ninterested in the\n[Page Visibility API](/chrome/whitepapers/pagevisibility), which\nallows you to detect when prerendering is occurring and factor those out of your statistics. If\nyou use an ads or analytics package, check with them to see if their solution is already\nprerender-aware; if it is, in many cases you won't need to make any changes at all. If you're\ninterested in triggering Chrome's prerendering within your own site, see the\n[Prerendering in Chrome](/chrome/whitepapers/prerender) article.\n\n\nInstant Pages means that users arrive at your site happier and more engaged, which is great for\neveryone.\n\n\nPosted by\n[Ziga Mahkovec](https://plus.google.com/102497646948960935530/about)\n- Software Engineer, Instant Pages"]]
