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Wednesday, April 14, 2010
We've got good news for site owners who are frequent users of the Top search queries feature in
Webmaster Tools:
we're now providing more detailed data for each individual search query. We previously just
reported the average position at which your site's pages appeared in the search results for a
particular query. Now you can click on a given search query in the Top search queries report to
see a breakdown of the number of impressions and the amount of clickthrough for each position
that your site's pages appeared at in the search results associated with that query. Impressions
are the number of times that your site's pages appeared in the search results for the query.
Clickthrough is the number of times searchers clicked on that query's search results to visit a
page from your site. In addition to impressions and clickthrough numbers, you'll also see a list
of your site's pages that were linked to from the search results for that search query. As we went
about increasing the amount of data available, we also implemented measures to increase the detail
of the data overall.
It used to be that you could only see Top search queries data for your site's top 100 queries.
We've significantly increased the number of queries we show. Now if your site ranks for more than
100 queries, you'll see new pagination buttons at the bottom of the Top Search Queries table
allowing you to page through a much larger sampling of the queries that return your site in search
results.
Previously, if you wanted to visualize your Top search queries data you could download your site's
data and generate your own charts. To save you some time and effort, we're now generating a chart
for you, and displaying it right within the page.
The Top search queries chart includes a date range selector similar to what
Google Analytics
offers. So now if you really want to see what your site's top search queries were for a particular
week in the past, you can see the data for just that slice in time.
Finally, for sites that have numerous keywords that change frequently, we've added the ability to
search through your site's top search queries so that you can filter the data to exactly what
you're looking for in your query haystack.
We hope you enjoy these updates to the Top search queries feature and that it's even more useful
for understanding how your site appears and performs in our search results. If you've got feedback
or questions about the new Top search queries, please share your thoughts in our
Webmaster Help Forum.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eThe Top search queries feature in Webmaster Tools now provides detailed data for each search query, including impressions, clickthroughs, and linked pages, enhancing site performance analysis.\u003c/p\u003e\n"],["\u003cp\u003eThe update significantly expands the number of viewable queries beyond the previous limit of 100, enabling a broader understanding of site visibility in search results.\u003c/p\u003e\n"],["\u003cp\u003eAn embedded chart with a date range selector allows users to visualize and analyze top search queries data over specific periods.\u003c/p\u003e\n"],["\u003cp\u003eA new search function enables filtering of top search queries, providing a streamlined way to locate specific keywords for sites with numerous and frequently changing terms.\u003c/p\u003e\n"]]],["Webmaster Tools' Top search queries feature now offers detailed data per query, including impressions and clickthrough for each position, and lists linked pages. The number of viewable queries has increased beyond the previous 100, with pagination added. A chart visualizes the data, featuring a date range selector. Users can now search and filter queries to find specific keywords. These updates aim to help users understand their site's search performance.\n"],null,["# More data and charts in Top Search Queries\n\nWednesday, April 14, 2010\n\n\nWe've got good news for site owners who are frequent users of the Top search queries feature in\n[Webmaster Tools](https://search.google.com/search-console):\nwe're now providing more detailed data for each individual search query. We previously just\nreported the average position at which your site's pages appeared in the search results for a\nparticular query. Now you can click on a given search query in the Top search queries report to\nsee a breakdown of the number of impressions and the amount of clickthrough for each position\nthat your site's pages appeared at in the search results associated with that query. Impressions\nare the number of times that your site's pages appeared in the search results for the query.\nClickthrough is the number of times searchers clicked on that query's search results to visit a\npage from your site. In addition to impressions and clickthrough numbers, you'll also see a list\nof your site's pages that were linked to from the search results for that search query. As we went\nabout increasing the amount of data available, we also implemented measures to increase the detail\nof the data overall.\n\n\nIt used to be that you could only see Top search queries data for your site's top 100 queries.\nWe've significantly increased the number of queries we show. Now if your site ranks for more than\n100 queries, you'll see new pagination buttons at the bottom of the Top Search Queries table\nallowing you to page through a much larger sampling of the queries that return your site in search\nresults.\n\n\nPreviously, if you wanted to visualize your Top search queries data you could download your site's\ndata and generate your own charts. To save you some time and effort, we're now generating a chart\nfor you, and displaying it right within the page.\n\n\nThe Top search queries chart includes a date range selector similar to what\n[Google Analytics](https://www.google.com/analytics/)\noffers. So now if you really want to see what your site's top search queries were for a particular\nweek in the past, you can see the data for just that slice in time.\n\n\nFinally, for sites that have numerous keywords that change frequently, we've added the ability to\nsearch through your site's top search queries so that you can filter the data to exactly what\nyou're looking for in your query haystack.\n\n\nWe hope you enjoy these updates to the Top search queries feature and that it's even more useful\nfor understanding how your site appears and performs in our search results. If you've got feedback\nor questions about the new Top search queries, please share your thoughts in our\n[Webmaster Help Forum](https://support.google.com/webmasters/community).\n\n\nWritten by\n[Jonathan Simon](/search/blog/authors/jonathan-simon),\nWebmaster Trends Analyst"]]
