Many products are sold in different variations.
For example apparel, shoes, furniture, and luggage are sold in various sizes, colors, materials, or patterns.
Similarly, electronics products such as laptops or smartphones are sold with different memory sizes, screen sizes, and processors.
An illustration of how variants can appear on an ecommerce website
Once you start using the new structured data for Product variants using the Schema.org ProductGroup type your product variants may be eligible to show in enhanced Google Search results.
How to provide product variants to Google?
Websites for variant products are more complex than single-product sites, and, consequently, the associated structured data is more complex as well.
One added complexity is that variants must be grouped together under one "parent" product.
To allow such grouping of variants, we are now adding support for the Schema.orgProductGroup type and 3 new properties:
hasVariant (to nest Product variants under their parent ProductGroup),
variesBy (to list the variant-identifying properties), and
productGroupID (the ID, also known as "parent sku" of the ProductGroup).
As part of this expanded support for product variants, we're adding new comprehensive documentation and validations for both single-page and multi-page variant websites.
Verifying and monitoring your product variants structured data with Search Console
We hope these additions make it easier for you to add variant structured data and show your product variants on Google Search.
If you have any questions or concerns, contact us using the Google Search Central Community or on social media.
Posted by Irina Tuduce, Ryan Levering, and Stanislav Dragiev, Google Search & Shopping Software Engineers
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search now supports structured data for product variants, allowing merchants to showcase different variations of their products (e.g., size, color) for a richer user experience.\u003c/p\u003e\n"],["\u003cp\u003eThis new feature utilizes Schema.org's \u003ccode\u003eProductGroup\u003c/code\u003e type and properties like \u003ccode\u003ehasVariant\u003c/code\u003e, \u003ccode\u003evariesBy\u003c/code\u003e, and \u003ccode\u003eproductGroupID\u003c/code\u003e to group and display variants effectively.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can use this structured data alongside existing Merchant Center feeds for enhanced product visibility.\u003c/p\u003e\n"],["\u003cp\u003eSearch Console offers updated validation tools and reports to help merchants implement and monitor their product variant structured data.\u003c/p\u003e\n"],["\u003cp\u003eDetailed documentation and resources are available to guide merchants in utilizing this new feature for better search results.\u003c/p\u003e\n"]]],["Google now supports structured data for Product variants, allowing merchants to display product variations in Google Search results. This enhancement utilizes the Schema.org `ProductGroup` type with three new properties: `hasVariant`, `variesBy`, and `productGroupID`. This enables grouping variants under a parent product and is beneficial for products like apparel and electronics that have different sizes, colors, or specifications. The updates also include documentation, validations, and monitoring tools in Search Console, with additional support from Google's community and social media.\n"],null,["# Adding structured data support for Product Variants\n\nTuesday, February 20, 2024\n\n\nIn 2022, Google [expanded support for Product structured data](/search/blog/2022/09/merchant-listings), enabling enhanced product experiences in Google Search.\nThen, in 2023 we [added support for shipping and returns structured data](/search/blog/2023/04/shipping-and-returns-information).\nToday, we are [adding structured data support for Product variants](/search/docs/appearance/structured-data/product-variants), allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results.\nProviding variant structured data will also complement and enhance [merchant center feeds](https://support.google.com/merchants/answer/7439882), including [automated feeds](https://support.google.com/merchants/answer/7538732).\n\n\nMany products are sold in different variations.\nFor example apparel, shoes, furniture, and luggage are sold in various sizes, colors, materials, or patterns.\nSimilarly, electronics products such as laptops or smartphones are sold with different memory sizes, screen sizes, and processors.\n*An illustration of how variants can appear on an ecommerce website*\n\n\nOnce you start using the new structured data for Product variants using the Schema.org [ProductGroup](https://schema.org/ProductGroup) type your product variants may be eligible to show in enhanced Google Search results.\n\nHow to provide product variants to Google?\n------------------------------------------\n\n\nWebsites for variant products are more complex than single-product sites, and, consequently, the associated structured data is more complex as well.\nOne added complexity is that variants must be grouped together under one \"parent\" product.\nTo allow such grouping of variants, we are now adding support for the [Schema.org](https://schema.org) [ProductGroup](https://schema.org/ProductGroup) type and 3 new properties:\n\n- [hasVariant](https://schema.org/hasVariant) (to nest `Product` variants under their parent `ProductGroup`),\n- [variesBy](https://schema.org/variesBy) (to list the variant-identifying properties), and\n- [productGroupID](https://schema.org/productGroupID) (the ID, also known as \"parent sku\" of the `ProductGroup)`.\n\n\nAs part of this expanded support for product variants, we're adding new comprehensive [documentation](/search/docs/appearance/structured-data/product-variants) and validations for both single-page and multi-page variant websites.\n\nVerifying and monitoring your product variants structured data with Search Console\n----------------------------------------------------------------------------------\n\n\nNew validations for variants have been added to the [Product snippets and Merchant listings reports](https://support.google.com/webmasters/answer/12660034) in Search Console and [Rich Results Test](https://search.google.com/test/rich-results):\n\n\nWe hope these additions make it easier for you to add variant structured data and show your product variants on Google Search.\nIf you have any questions or concerns, contact us using the [Google Search Central Community](https://support.google.com/webmasters/threads?thread_filter=(category%3Astructured_data)) or on [social media](https://twitter.com/googlesearchc).\n\nPosted by [Irina Tuduce](/search/blog/authors/irina-tuduce), [Ryan Levering](/search/blog/authors/ryan-levering), and Stanislav Dragiev, Google Search \\& Shopping Software Engineers"]]
