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Tuesday, February 21, 2012
Videos are one of the most common types of results on Google and we want to make sure that your
videos get indexed. Today, we're also launching video support for schema.org.
Schema.org is a joint effort between
Google, Microsoft, Yahoo! and Yandex and is now the recommended way to describe videos on the web.
The markup is very simple and can be easily added to most websites.
Adding schema.org video markup
is just like adding any other schema.org data. Simply define an itemscope, an
itemtype="https://schema.org/VideoObject", and make sure to set the name,
description, and thumbnailUrl properties. You'll also need either the
embedURL—the location of the video player—or the
contentURL—the location of the video file. A typical video player with markup
might look like this:
Using schema.org markup will not affect any
Video Sitemaps or
mRSS feeds
you're already using. In fact, we still recommend that you also use a Video Sitemap because it
alerts us of any new or updated videos faster and provides advanced functionality such as country
and platform restrictions.
Since this means that there are now a number of ways to tell Google about your videos, choosing
the right format can seem difficult. In order to make the video indexing process as easy as
possible, we've put together a series of videos and articles about video indexing in our new
Webmasters EDU microsite.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle recommends using schema.org to help get videos indexed in search results, with details on how to implement it using structured data markup.\u003c/p\u003e\n"],["\u003cp\u003eVideo Sitemaps and mRSS feeds are still recommended for faster indexing and advanced functionality alongside schema.org implementation.\u003c/p\u003e\n"],["\u003cp\u003eGoogle launched support for schema.org for videos, a collaborative effort to standardize how videos are described on the web.\u003c/p\u003e\n"],["\u003cp\u003eGoogle has a Webmasters EDU microsite with resources to help website owners understand video indexing, along with other support channels.\u003c/p\u003e\n"],["\u003cp\u003eSome information in the blog post might be outdated due to its age, with newer video best practices available in Google's documentation.\u003c/p\u003e\n"]]],["Google now supports schema.org for video indexing, recommending its use to describe videos online. Implement schema.org video markup by defining `itemscope`, `itemtype=\"https://schema.org/VideoObject\"`, `name`, `description`, `thumbnailUrl`, and either `embedURL` or `contentURL`. Using schema.org does not replace Video Sitemaps or mRSS feeds, both still recommended. Further video indexing information is available via Webmasters EDU microsite.\n"],null,["# Using schema.org markup for videos\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our [documentation about video best practices](/search/docs/appearance/video).\n\nTuesday, February 21, 2012\n\n\nVideos are one of the most common types of results on Google and we want to make sure that your\nvideos get indexed. Today, we're also launching video support for schema.org.\n[Schema.org](https://schema.org/) is a joint effort between\nGoogle, Microsoft, Yahoo! and Yandex and is now the recommended way to describe videos on the web.\nThe markup is very simple and can be easily added to most websites.\n\n\nAdding [schema.org video markup](https://schema.org/VideoObject)\nis just like adding any other schema.org data. Simply define an `itemscope`, an\n`itemtype=\"https://schema.org/VideoObject\"`, and make sure to set the `name`,\n`description`, and `thumbnailUrl` properties. You'll also need either the\n`embedURL`---the location of the video player---or the\n`contentURL`---the location of the video file. A typical video player with markup\nmight look like this: \n\n```\n\u003cdiv itemscope itemtype=\"https://schema.org/VideoObject\"\u003e\n\u003ch2\u003eVideo: \u003cspan itemprop=\"name\"\u003eTitle\u003c/span\u003e\u003c/h2\u003e\n\u003cmeta itemprop=\"duration\" content=\"T1M33S\" /\u003e\n\u003cmeta itemprop=\"thumbnailUrl\" content=\"thumbnail.jpg\" /\u003e\n\u003cmeta itemprop=\"embedURL\"\ncontent=\"https://www.example.com/videoplayer.swf?video=123\" /\u003e\n\u003cobject ...\u003e\n\u003cembed type=\"application/x-shockwave-flash\" ...\u003e\n\u003c/object\u003e\n\u003cspan itemprop=\"description\"\u003eVideo description\u003c/span\u003e\n\u003c/div\u003e\n```\n\n\nUsing schema.org markup will not affect any\n[Video Sitemaps](/search/docs/crawling-indexing/sitemaps/video-sitemaps) or\n[mRSS feeds](/search/docs/crawling-indexing/sitemaps/video-sitemaps#sitemap_alternatives)\nyou're already using. In fact, we still recommend that you also use a Video Sitemap because it\nalerts us of any new or updated videos faster and provides advanced functionality such as country\nand platform restrictions.\n\n\nSince this means that there are now a number of ways to tell Google about your videos, choosing\nthe right format can seem difficult. In order to make the video indexing process as easy as\npossible, we've put together a series of videos and articles about video indexing in our new\nWebmasters EDU microsite.\n\n\nFor more information, you can go through the\n[Webmasters EDU video articles](/search/docs/appearance/video),\nread the full\n[schema.org VideoObject specification](https://schema.org/VideoObject),\nor ask questions in the\n[Webmaster Help Forum](https://support.google.com/webmasters/community/label?lid=3db4effde15c5be6&hl=en).\nWe look forward to seeing more of your video content in Google Search.\n\n\nPosted by\n[Henry Zhang](https://plus.google.com/110923955128198892585/about),\nProduct Manager"]]