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Friday, April 27, 2018
Last year, we launched
job search on Google to connect more
people with jobs. When you provide
Job Posting structured data,
it helps drive more relevant traffic to your page by connecting job seekers with your content. To
ensure that job seekers are getting the best possible experience, it's important to follow our
Job Posting guidelines.
We've recently made some changes to our
Job Posting guidelines to help
improve the job seeker experience.
Remove expired jobs
Place structured data on the job's detail page
Make sure all job details are present in the job description
Remove expired jobs
When job seekers put in effort to find a job and apply, it can be very discouraging to discover
that the job that they wanted is no longer available. Sometimes, job seekers only discover that
the job posting is expired after deciding to apply for the job. Removing expired jobs from your
site may drive more traffic because job seekers are more confident when jobs that they visit on
your site are still open for application. For more information on how to remove a job posting, see
Remove a job posting.
Place structured data on the job's detail page
Job seekers find it confusing when they land on a list of jobs instead of the specific job's
detail page. To fix this, put structured data on the most detailed leaf page possible. Don't add
structured data to pages intended to present a list of jobs (for example, search result pages) and
only add it to the most specific page describing a single job with its relevant details.
Make sure all job details are present in the job description
We've also noticed that some sites include information in the JobPosting structured
data that is not present anywhere in the job posting. Job seekers are confused when the job
details they see in Google Search don't match the job description page. Make sure that the
information in the JobPosting structured data always matches what's on the job
posting page. Here are some examples:
If you add salary information to the structured data, then also add it to the job posting. Both
salary figures should match.
The location in the structured data should match the location in the job posting.
Providing structured data content that is consistent with the content of the job posting pages not
only helps job seekers find the exact job that they were looking for, but may also drive more
relevant traffic to your job postings and therefore increase the chances of finding the right
candidates for your jobs.
If your site violates the
Job Posting guidelines
(including the guidelines in this blog post), we may take
manual action
against your site and it may not be eligible for display in the jobs experience on Google Search.
You can submit a
reconsideration request
to let us know that you have fixed the problem(s) identified in the manual action notification. If
your request is approved, the manual action will be removed from your site or page.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle updated its Job Posting guidelines to improve the job seeker experience.\u003c/p\u003e\n"],["\u003cp\u003eWebsites should remove expired job postings to maintain user trust and drive traffic.\u003c/p\u003e\n"],["\u003cp\u003eJob Posting structured data should be placed on the job's detail page, not on job list pages.\u003c/p\u003e\n"],["\u003cp\u003eAll job details in the structured data must match the information on the job posting page to avoid user confusion.\u003c/p\u003e\n"],["\u003cp\u003eViolating these guidelines could result in manual action against your site, affecting its visibility in Google Search's job experience.\u003c/p\u003e\n"]]],["Google updated its Job Posting guidelines to enhance the job seeker experience. Key actions include removing expired job listings, placing structured data on the specific job's detail page rather than a list page, and ensuring all job details in the `JobPosting` structured data match the job description page. Following these guidelines is vital to avoid manual action against your site, potentially impacting its visibility in Google Search. Compliance improves the quality and relevance of job postings.\n"],null,["# We updated our job posting guidelines\n\nFriday, April 27, 2018\n\n\nLast year, we launched\n[job search on Google](https://jobs.google.com/about/) to connect more\npeople with jobs. When you provide\n[Job Posting structured data](/search/docs/appearance/structured-data/job-posting#structured-data-type-definitions),\nit helps drive more relevant traffic to your page by connecting job seekers with your content. To\nensure that job seekers are getting the best possible experience, it's important to follow our\n[Job Posting guidelines](/search/docs/appearance/structured-data/job-posting#guidelines).\n\n\nWe've recently made some changes to our\n[Job Posting guidelines](/search/docs/appearance/structured-data/job-posting) to help\nimprove the job seeker experience.\n\n- Remove expired jobs\n- Place structured data on the job's detail page\n- Make sure all job details are present in the job description\n\nRemove expired jobs\n-------------------\n\n\nWhen job seekers put in effort to find a job and apply, it can be very discouraging to discover\nthat the job that they wanted is no longer available. Sometimes, job seekers only discover that\nthe job posting is expired after deciding to apply for the job. Removing expired jobs from your\nsite may drive more traffic because job seekers are more confident when jobs that they visit on\nyour site are still open for application. For more information on how to remove a job posting, see\n[Remove a job posting](/search/docs/appearance/structured-data/job-posting#remove-job-postings).\n\nPlace structured data on the job's detail page\n----------------------------------------------\n\n\nJob seekers find it confusing when they land on a list of jobs instead of the specific job's\ndetail page. To fix this, put structured data on the most detailed leaf page possible. Don't add\nstructured data to pages intended to present a list of jobs (for example, search result pages) and\nonly add it to the most specific page describing a single job with its relevant details.\n\nMake sure all job details are present in the job description\n------------------------------------------------------------\n\n\nWe've also noticed that some sites include information in the `JobPosting` structured\ndata that is not present anywhere in the job posting. Job seekers are confused when the job\ndetails they see in Google Search don't match the job description page. Make sure that the\ninformation in the `JobPosting` structured data always matches what's on the job\nposting page. Here are some examples:\n\n- If you add salary information to the structured data, then also add it to the job posting. Both salary figures should match.\n- The location in the structured data should match the location in the job posting.\n\n\nProviding structured data content that is consistent with the content of the job posting pages not\nonly helps job seekers find the exact job that they were looking for, but may also drive more\nrelevant traffic to your job postings and therefore increase the chances of finding the right\ncandidates for your jobs.\n\n\nIf your site violates the\n[Job Posting guidelines](/search/docs/appearance/structured-data/job-posting#guidelines)\n(including the guidelines in this blog post), we may take\n[manual action](https://support.google.com/webmasters/answer/2604824)\nagainst your site and it may not be eligible for display in the jobs experience on Google Search.\nYou can submit a\n[reconsideration request](https://support.google.com/webmasters/answer/35843)\nto let us know that you have fixed the problem(s) identified in the manual action notification. If\nyour request is approved, the manual action will be removed from your site or page.\n\n\nFor more information, visit our\n[Job Posting developer documentation](/search/docs/appearance/structured-data/job-posting)\nand our\n[JobPosting FAQ](https://support.google.com/webmasters/forum/AAAA2Jdx3sU3cgW2pvS93o/?hl=en&gpf=%23!topic%2Fwebmasters%2F3cgW2pvS93o).\n\nPosted by Anouar Bendahou, Trust and Safety Search Team"]]
