Friday, February 22, 2019
People come to Google to discover new brands and products throughout their shopping journey. On Search and Google Images, shoppers are provided with rich snippets like product description, ratings, and price to help guide purchase decisions.
Connecting potential customers with up-to-date and accurate product information is key to successful shopping journeys on Google, so today, we're introducing new ways for merchants to provide this information to improve results for shoppers.
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Search Console
Many retailers and brands add structured data markup to their websites to ensure Google understands the products they sell. A new report for 'Products' is now available in Search Console for sites that use schema.org structured data markup to annotate product information. The report allows you to see any pending issues for markup on your site. Once an issue is fixed, you can use the report to validate if your issues were resolved by re-crawling your affected pages. Learn more about the rich result status reports
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Merchant Center
While structured data markup helps Google properly display your product information when we crawl your site, we are expanding capabilities for all retailers to directly provide up-to-date product information to Google in real-time. Product data feeds uploaded to