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Friday, February 22, 2019
People come to Google to discover new brands and products throughout their shopping journey. On
Search and Google Images, shoppers are provided with rich snippets like product description,
ratings, and price to help guide purchase decisions.
Connecting potential customers with up-to-date and accurate product information is key to
successful shopping journeys on Google, so today, we're introducing new ways for merchants to
provide this information to improve results for shoppers.
Search Console
Many retailers and brands add structured data markup to their websites to ensure Google
understands the products they sell. A new report for
'Products' is now available in
Search Console for sites that use
schema.org structured data markup
to annotate product information. The report allows you to see any pending issues for markup on
your site. Once an issue is fixed, you can use the report to validate if your issues were
resolved by re-crawling your affected pages.
Learn more about the rich result status reports
Merchant Center
While structured data markup helps Google properly display your product information when we
crawl your site, we are expanding capabilities for all retailers to directly provide
up-to-date product information to Google in real-time. Product data feeds uploaded to
Google Merchant Center
will now be eligible for display in results on surfaces like Search and Google Images. This
product information will be ranked based only on relevance to users' queries, and no payment
is required or accepted for eligibility. We're starting with the expansion in the US, and
support for other countries will be announced later in the year.
We're also rolling out new features to improve your brand's visibility and help customers find
your products on Google by providing authoritative and up-to-date product information through
Google Manufacturer Center.
This information includes product description, variants, and rich content, such as
high-quality images and videos that can show on the product's knowledge panel.
These solutions give you multiple options to better reach and inform potential customers about
your products as they shop across Google.
If you have any questions, be sure to post in our
forum.
Posted by Bernhard Schindlholzer, Product Manager for Google Merchant Tools
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is introducing new ways for merchants to provide up-to-date product information to improve shopping results for customers on Search and Google Images.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can now use Search Console's new 'Products' report to identify and fix structured data markup issues for their product pages.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Merchant Center feeds will be used to display product information on Search and Google Images, expanding beyond Shopping ads and based on organic relevance.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Manufacturer Center now allows brands to enhance their product visibility with detailed information, rich content, and improved knowledge panel displays.\u003c/p\u003e\n"]]],["Retailers can enhance product visibility on Google through several methods. They can use Search Console's new 'Products' report to identify and fix issues in schema.org structured data markup. Merchant Center now allows direct, real-time product data uploads, impacting Search and Google Images results without payment. Lastly, Manufacturer Center offers features for brands to share comprehensive product details, including high-quality media, directly on product knowledge panels. These are all solutions to help potential customers with product searches on google.\n"],null,["# Help customers discover your products on Google\n\nFriday, February 22, 2019\n\n\nPeople come to Google to discover new brands and products throughout their shopping journey. On\nSearch and Google Images, shoppers are provided with rich snippets like product description,\nratings, and price to help guide purchase decisions.\n\n\nConnecting potential customers with up-to-date and accurate product information is key to\nsuccessful shopping journeys on Google, so today, we're introducing new ways for merchants to\nprovide this information to improve results for shoppers.\n\n1. **Search Console**\n\n\n Many retailers and brands add structured data markup to their websites to ensure Google\n understands the products they sell. A new report for\n ['Products'](/search/docs/appearance/structured-data/product) is now available in\n Search Console for sites that use\n [schema.org structured data markup](/search/docs/appearance/structured-data/product)\n to annotate product information. The report allows you to see any pending issues for markup on\n your site. Once an issue is fixed, you can use the report to validate if your issues were\n resolved by re-crawling your affected pages.\n [Learn more about the rich result status reports](https://support.google.com/webmasters/answer/7552505)\n2. **Merchant Center**\n\n\n While structured data markup helps Google properly display your product information when we\n crawl your site, we are expanding capabilities for all retailers to directly provide\n up-to-date product information to Google in real-time. Product data feeds uploaded to\n [Google Merchant Center](https://www.google.com/retail/solutions/merchant-center/#?modal_active=none)\n will now be eligible for display in results on surfaces like Search and Google Images. This\n product information will be ranked based only on relevance to users' queries, and no payment\n is required or accepted for eligibility. We're starting with the expansion in the US, and\n support for other countries will be announced later in the year.\n\n\n **Get started**\n\n\n You don't need a Google Ads campaign to participate. If you don't have an existing account and\n sell your products in the US,\n [create a Merchant Center account](https://merchants.google.com)\n and\n [upload a product data feed](https://support.google.com/merchants/answer/9199328).\n3. **Manufacturer Center**\n\n\n We're also rolling out new features to improve your brand's visibility and help customers find\n your products on Google by providing authoritative and up-to-date product information through\n [Google Manufacturer Center](https://www.google.com/retail/solutions/manufacturer-center/).\n This information includes product description, variants, and rich content, such as\n high-quality images and videos that can show on the product's knowledge panel.\n\n\nThese solutions give you multiple options to better reach and inform potential customers about\nyour products as they shop across Google.\n\n\nIf you have any questions, be sure to post in our\n[forum](https://support.google.com/webmasters/go/community).\n\n\nPosted by Bernhard Schindlholzer, Product Manager for Google Merchant Tools"]]
