Thursday, December 4, 2025
The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding the exact data you need can take more time than you'd like.
Today, we're excited to announce an experimental feature in the Performance report designed to reduce the effort it takes for you to select, filter, and compare your data: AI-powered configuration.
Powered by AI, this feature lets you describe the analysis you want to see in natural language. Your inputs are then transformed into the appropriate filters and settings, instantly configuring the report for you.
The AI-powered configuration feature is designed to streamline your analysis by handling three key elements for you:
- Applying filters: Narrow down data by query, page, country, device, search appearance or date range.
- Configuring comparisons: Set up complex comparisons (like custom date ranges) without manual setup.
- Selecting metrics: Choose which of the four available metrics—Clicks, Impressions, Average CTR, and Average Position—to display based on your question.
Here are a few examples of what you can ask:
- Targeted filtering: "Show me queries on phone searches that contain the word 'sports' in the last 6 months."
- Complex comparisons: "Compare traffic for my pages that contain '/blog' in this quarter to the same quarter last year"
- Metric selection: "Show me the Average CTR and Average Position of my queries in Spain in the last 28 days."
- Specific content analysis: "Show clicks for pages that include the word 'google'."
We are rolling out AI-powered configuration to a limited set of websites and will be gradually expanding it over time. It's still early for this new feature, so we'd like to call out some limitations:
- Scope: it supports only the Performance report for Search results. It is not available for Discover or News reports.
- Accuracy: AI can sometimes misinterpret requests. Always review the suggested filters to ensure they match your intention before analyzing the data.
- Limitations: The feature is designed for configuration (filters, comparisons, metrics). It cannot perform actions like sorting the table and exporting data.
We hope this new feature helps you spend less time configuring reports and more time uncovering insights. We look forward to hearing your feedback as we continue to improve the experience. You can use the feedback buttons and link to help us refine this feature for you. You can also share your comments on LinkedIn or post in the Google Search Central Community.