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Friday, June 08, 2007
At SMX Advanced
on Monday, Matt Cutts talked about
our webmaster guidelines.
Later, during Q&A, someone asked about adding more detail to the guidelines: more explanation
about violations and more actionable help on how to improve sites. You ask—we deliver!
On Tuesday, Matt
told the SMX crowd that we'd updated the guidelines overnight to include exactly those things!
We work fast around here. (OK, maybe we had been working on some of it already.)
So, what's new? Well, the
guidelines themselves
haven't changed. But the
specific quality guidelines
now link to expanded information to help you better understand how to spot and fix any issues.
That section is below so you can click through to explore these new details.
As Riona MacNarmara recently
posted in our discussion forum,
we are working to expand our
webmaster help content
even further and want your input. If you have suggestions, please post them in the forum. We would
love to hear from you!
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle has updated its webmaster guidelines to include more detailed explanations of violations and actionable advice for website improvement.\u003c/p\u003e\n"],["\u003cp\u003eThese updates provide greater clarity on various quality guidelines, including hidden text, cloaking, irrelevant keywords, and duplicate content.\u003c/p\u003e\n"],["\u003cp\u003eThe specific quality guidelines now link to expanded resources for identifying and resolving potential issues.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages webmasters to provide feedback and suggestions for further improvement of their support content.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners participating in affiliate programs are advised to prioritize valuable, unique content that benefits users.\u003c/p\u003e\n"]]],["Matt Cutts announced at SMX Advanced that Google updated its webmaster guidelines in response to user feedback. While the core guidelines remained unchanged, the quality guidelines section now offers expanded information on identifying and resolving issues. The updates include detailed explanations for avoiding hidden text/links, cloaking, automated queries, irrelevant keywords, duplicate content, malware, doorway pages, and thin content. Google is seeking further input to improve its webmaster help content.\n"],null,["# More details about our webmaster guidelines\n\nFriday, June 08, 2007\n\n\nAt [SMX Advanced](https://searchengineland.com/070604-213725.php)\non Monday, Matt Cutts talked about\n[our webmaster guidelines](https://videos.webpronews.com/2007/06/04/smx-googles-matt-cutts-on-their-webmaster-guidelines/).\nLater, during Q\\&A, someone asked about adding more detail to the guidelines: more explanation\nabout violations and more actionable help on how to improve sites. You ask---we deliver!\n[On Tuesday](https://searchengineland.com/070605-220212.php), Matt\ntold the SMX crowd that we'd updated the guidelines overnight to include exactly those things!\nWe work fast around here. (OK, maybe we had been working on some of it already.)\n\n\nSo, what's new? Well, the\n[guidelines themselves](/search/docs/essentials)\nhaven't changed. But the\n[specific quality guidelines](/search/docs/essentials/spam-policies)\nnow link to expanded information to help you better understand how to spot and fix any issues.\nThat section is below so you can click through to explore these new details.\n\nQuality guidelines - specific guidelines\n----------------------------------------\n\n- Avoid [hidden text or hidden links](/search/docs/advanced/guidelines/hidden-text-links).\n- Don't use [cloaking or sneaky redirects](/search/docs/essentials/spam-policies#cloaking).\n- Don't send [automated queries to Google](/search/docs/advanced/guidelines/automated-queries).\n- Don't [load pages with irrelevant keywords.](/search/docs/advanced/guidelines/irrelevant-keywords)\n- Don't create multiple pages, subdomains, or domains with substantially [duplicate content](/search/docs/advanced/guidelines/duplicate-content).\n- Don't [create pages that install viruses, trojans, or other badware](/search/docs/monitor-debug/security/malware).\n- Avoid [\"doorway\" pages created just for search engines](/search/docs/advanced/guidelines/doorway-pages), or other \"cookie cutter\" approaches such as affiliate programs with [little or no original content](/search/docs/advanced/guidelines/thin-content).\n- If your site participates in an affiliate program, make sure that your site adds value. [Provide unique and relevant content that gives users a reason to visit your site first.](/search/docs/advanced/guidelines/thin-content)\n\n\nAs Riona MacNarmara recently\n[posted in our discussion forum](https://groups.google.com/group/Google_Webmaster_Help-Requests/browse_thread/thread/fe39c698f998075d/87e0cff184ac48bf),\nwe are working to expand our\n[webmaster help content](https://www.google.com/support/webmasters/)\neven further and want your input. If you have suggestions, please post them in the forum. We would\nlove to hear from you!\n\nPosted by [Vanessa Fox](https://www.vanessafox.com/)"]]