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Tuesday, April 21, 2015
As
we noted earlier this year,
today's the day we begin globally rolling out our mobile-friendly update. We're boosting the
ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find
high-quality and relevant results where text is readable without tapping or zooming, tap targets
are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
This update:
Affects only search rankings on mobile devices
Affects search results in all languages globally
Applies to individual pages, not entire websites
While the mobile-friendly change is important, we still use a variety of signals to rank search
results. The intent of the search query is still a very strong signal—so even if a page with
high quality content is not mobile-friendly, it could still rank high if it has great content for
the query.
To check if your site is mobile-friendly, you can examine individual pages with the
Mobile-Friendly Test
or check the status of your entire site through the
Mobile Usability report in Webmaster Tools.
If your site's pages aren't mobile-friendly, there may be a significant decrease in mobile traffic
from Google Search. But have no fear, once your site
becomes mobile-friendly, we will automatically re-process
(that is, crawl and index) your pages. You can also expedite the process by using
Fetch as Google with Submit to Index,
and then your pages can be treated as mobile-friendly in ranking.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is globally rolling out a mobile-friendly update to boost the ranking of mobile-friendly pages on mobile search results.\u003c/p\u003e\n"],["\u003cp\u003eThis update only impacts mobile search rankings, applies to individual pages, and affects search results in all languages globally.\u003c/p\u003e\n"],["\u003cp\u003eSites with pages that are not mobile-friendly may experience a significant decrease in mobile traffic from Google search.\u003c/p\u003e\n"],["\u003cp\u003eWebsites can check if their pages are mobile-friendly using Google's Mobile-Friendly Test or the Mobile Usability report in Webmaster Tools.\u003c/p\u003e\n"],["\u003cp\u003eGoogle automatically re-processes pages once they become mobile-friendly, improving their ranking potential.\u003c/p\u003e\n"]]],["Google is globally rolling out a mobile-friendly update, boosting the ranking of mobile-friendly pages in mobile search results. This update affects only mobile rankings and individual pages. Mobile-friendly pages have readable text, properly spaced tap targets, and avoid unplayable content. Site owners can check their mobile-friendliness using the Mobile-Friendly Test or the Mobile Usability report. Non-mobile-friendly pages may experience reduced mobile traffic. Once updated, pages will be re-processed, and the indexing process can be expedited.\n"],null,["# Rolling out the mobile-friendly update\n\nTuesday, April 21, 2015\n\n\nAs\n[we noted earlier this year](/search/blog/2015/02/finding-more-mobile-friendly-search),\ntoday's the day we begin globally rolling out our mobile-friendly update. We're boosting the\nranking of mobile-friendly pages on mobile search results. Now searchers can more easily find\nhigh-quality and relevant results where text is readable without tapping or zooming, tap targets\nare spaced appropriately, and the page avoids unplayable content or horizontal scrolling.\n\nThis update:\n\n- Affects only search rankings on mobile devices\n- Affects search results in all languages globally\n- Applies to individual pages, not entire websites\n\n\nWhile the mobile-friendly change is important, we still use a variety of signals to rank search\nresults. The intent of the search query is still a very strong signal---so even if a page with\nhigh quality content is not mobile-friendly, it could still rank high if it has great content for\nthe query.\n\n\nTo check if your site is mobile-friendly, you can examine individual pages with the\n[Mobile-Friendly Test](https://search.google.com/test/mobile-friendly)\nor check the status of your entire site through the\n[Mobile Usability report in Webmaster Tools](https://search.google.com/search-console/mobile-usability).\nIf your site's pages aren't mobile-friendly, there may be a significant decrease in mobile traffic\nfrom Google Search. But have no fear, once your site\n[becomes mobile-friendly](/search/mobile-sites), we will automatically re-process\n(that is, crawl and index) your pages. You can also expedite the process by using\n[Fetch as Google with Submit to Index](/search/docs/crawling-indexing/ask-google-to-recrawl),\nand then your pages can be treated as mobile-friendly in ranking.\n\n\nQuestions? See [our FAQ](/search/blog/2015/04/faqs-april-21st-mobile-friendly) or ask\non the\n[Mobile Websites section of the Webmaster Forum](https://support.google.com/webmasters/threads?hl=en&thread_filter=(category:crawling_indexing_ranking)).\n\nPosted by [Takaki Makino](http://www.snowelm.com/~t/) and Doantam Phan"]]
