The +1 button and the Google+ project are both about making it easier to
connect with the people you trust online.
For the +1 button, that means bringing advice from trusted friends and contacts right into Google
search, letting the users who love your web content recommend it at the moment of decision.
But when you're managing a website, it's usually not real until you can measure it. So we're happy
to say we've got one more announcement to make—today we're releasing reports that show you
the value +1 buttons bring to your site.
First, +1 metrics in
Google Webmaster Tools
can show you how the +1 button affects the traffic coming to your pages:
The
Search Impact report
gives you an idea of how +1's affect your organic search traffic. You can find out if your
clickthrough rate changes when personalized recommendations help your content stand out. Do this
by comparing clicks and impressions on search results with and without +1 annotations. We'll
only show statistics on clickthrough rate changes when you have enough impressions for a
meaningful comparison.
The
Activity report
shows you how many times your pages have been +1'd, from buttons both on your site and on other
pages (such as Google search).
Finally, the
Audience report
shows you aggregate geographic and demographic information about the Google users who've +1'd
your pages. To protect privacy, we'll only show audience information when a significant number
of users have +1'd pages from your site.
Use the +1 Metrics menu on the side of the page to view your reports. If you haven't yet verified
your site on Google Webmaster Tools, you can
follow these instructions
to get access.
Finally, you can also see how users share your content using other buttons besides +1 by using
Social Plugin Analytics in Google Analytics.
Once you configure the JavaScript for Analytics, the Social Engagement reports help you compare
the various types of sharing actions that occur on your pages.
The Social Engagement report lets you see how site behavior changes for visits that
include clicks on +1 buttons or other social actions. This allows you to determine, for example,
whether people who +1 your pages during a visit are likely to spend more time on your site than
people who don't.
The Social Actions report lets you track the number of social actions (+1 clicks, Tweets,
etc) taken on your site, all in one place.
The Social Pages report allows you to compare the pages on your site to see which are
driving the highest the number of social actions.
Social reporting is just getting started. As people continue to find new ways to interact across
the web, we look forward to new reports that help business owners understand the value that social
actions are providing to their business. So +1 to data!
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle released the +1 button globally and announced the Google+ project, both aiming to improve online connections with trusted contacts.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Webmaster Tools now includes +1 metrics reports (Search Impact, Activity, and Audience) to track the impact of +1 buttons on website traffic and user engagement.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Analytics offers Social Plugin Analytics to track social sharing, including +1 buttons and other social actions, providing insights into user behavior and content performance.\u003c/p\u003e\n"],["\u003cp\u003eThe Social Engagement, Social Actions, and Social Pages reports within Google Analytics provide detailed data on social interactions and their impact on website traffic and engagement.\u003c/p\u003e\n"],["\u003cp\u003eThis blog post may contain outdated information due to its age, such as missing images or broken links.\u003c/p\u003e\n"]]],["Google announced the release of +1 button metrics within Google Webmaster Tools, which includes Search Impact, Activity, and Audience reports to measure the button's effect on site traffic. They also introduced Social Plugin Analytics in Google Analytics, providing Social Engagement, Actions, and Pages reports to track various sharing actions. Additionally, the +1 button and the Google+ project were introduced to enhance online connections and user recommendations in Google search.\n"],null,["| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nTuesday, June 28, 2011\n\n\nIt's been a busy week for us here at the Googleplex. First we released\n[+1 buttons to Google search sites globally](/search/blog/2011/06/1-around-world),\nthen we announced the beginning of\n[the Google+ project](https://googleblog.blogspot.com/2011/06/introducing-google-project-real-life).\n\n\nThe +1 button and the Google+ project are both about making it easier to\n[connect with the people you trust online](https://youtu.be/xwnJ5Bl4kLI).\nFor the +1 button, that means bringing advice from trusted friends and contacts right into Google\nsearch, letting the users who love your web content recommend it at the moment of decision.\n\n\nBut when you're managing a website, it's usually not real until you can measure it. So we're happy\nto say we've got one more announcement to make---today we're releasing reports that show you\nthe value +1 buttons bring to your site.\n\n\nFirst, +1 metrics in\n[Google Webmaster Tools](https://search.google.com/search-console)\ncan show you how the +1 button affects the traffic coming to your pages:\n\n- The [Search Impact report](https://www.google.com/support/webmasters/bin/answer.py?answer=1140189&topic=1140191) gives you an idea of how +1's affect your organic search traffic. You can find out if your clickthrough rate changes when personalized recommendations help your content stand out. Do this by comparing clicks and impressions on search results with and without +1 annotations. We'll only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.\n- The [Activity report](https://www.google.com/support/webmasters/bin/answer.py?answer=1140192&topic=1182139) shows you how many times your pages have been +1'd, from buttons both on your site and on other pages (such as Google search).\n- Finally, the [Audience report](https://www.google.com/support/webmasters/bin/answer.py?answer=1198127&topic=1140191) shows you aggregate geographic and demographic information about the Google users who've +1'd your pages. To protect privacy, we'll only show audience information when a significant number of users have +1'd pages from your site.\n\n\nUse the +1 Metrics menu on the side of the page to view your reports. If you haven't yet verified\nyour site on Google Webmaster Tools, you can\n[follow these instructions](https://www.google.com/support/webmasters/bin/answer.py?answer=35179)\nto get access.\n\n\nFinally, you can also see how users share your content using other buttons besides +1 by using\n[Social Plugin Analytics in Google Analytics](https://www.google.com/support/analyticshelp/bin/answer.py?answer=1316556&topic=1316551).\nOnce you configure the JavaScript for Analytics, the Social Engagement reports help you compare\nthe various types of sharing actions that occur on your pages.\n\n- The **Social Engagement** report lets you see how site behavior changes for visits that include clicks on +1 buttons or other social actions. This allows you to determine, for example, whether people who +1 your pages during a visit are likely to spend more time on your site than people who don't.\n- The **Social Actions** report lets you track the number of social actions (+1 clicks, Tweets, etc) taken on your site, all in one place.\n- The **Social Pages** report allows you to compare the pages on your site to see which are driving the highest the number of social actions.\n\n\nIf you're using the default version of the latest Google Analytics tracking code, when you\n[add +1 buttons to your site](https://www.google.com/webmasters/+1/button/),\nwe automatically enable Social Plugin Analytics for +1 in your account. You can\n[enable analytics for other social plugins](https://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial)\nin just a few simple steps.\n\n\nSocial reporting is just getting started. As people continue to find new ways to interact across\nthe web, we look forward to new reports that help business owners understand the value that social\nactions are providing to their business. So +1 to data!\n| UPDATE: 7/11/11 1:44pm PST, corrected references to the social plugin analytics feature.\n\nWritten by Dan Rodney, Software Engineer"]]
