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Thursday, May 17, 2007
Yesterday, at Searchology, we
unveiled exciting changes
in our search results. With universal search, we've begun blending results from more than just the
web in order to provide the most relevant and useful results possible. In addition to web pages,
for instance, the search results may include video, news, images, maps, and books. Over time,
we'll continue to enhance this blending so that searchers can get the exact information they
need right from the search results.
This is great news for the searcher, but what does it mean for you, the webmaster? It's great news
for you as well. Many people do their searches from web search and aren't aware of our many
other tools to search for images, news, videos, maps, and books. Since more of those results may
now be returned in web search, if you have content that is returned in these others searches,
more potential visitors may see your results.
Want to make sure you're taking full advantage of universal search? Here are some tips:
Google News results
If your site includes news content, you can, submit your site for
inclusion in Google News.
Once your site is included, you can let us know about your latest articles by
submitting a News Sitemap.
(Note News Sitemaps are currently available for English sites only.)
News Archive results
If you have historical news content (available wwithout payment or by subscription), you can
submit it for
inclusion in News Archive Search.
Image results
If your site includes images, you can opt-in to
enhanced Image search
in Webmaster Tools, which will enable us to gather additional metadata about your images using our
Image Labeler. This helps us return your images for the most relevant queries. Also ensure that
you are
fully taking advantage of the images
on your site.
Local results
If your site is for a business in a particular geographic location, you can provide information to
us using our
Local Business Center.
By providing this information, you can help us provide the best, locally relevant results to
searchers both in web search and on Google Maps.
Video results
If you have video content, you can host it on Google Video, YouTube, or a number of other video
hosting providers. If the video is a relevant result for the query, searchers can play the video
directly from the search results page (for Google Video and YouTube) or can view a thumbnail of
the video then click over to the player for other hosting providers. You can easily
upload videos to Google Video
or to
YouTube.
Our goal with universal search is to provide most relevant and useful results, so for those of you
who want to connect to visitors via search, our best advice remains the same: create valuable,
unique content that is exactly what searchers are looking for.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle's Universal Search now blends results from various sources like web pages, videos, news, images, maps, and books to provide the most relevant information.\u003c/p\u003e\n"],["\u003cp\u003eWebmasters can benefit from Universal Search as it increases visibility and traffic to their sites by surfacing content from Google News, Image Search, Local Business Center, and Video results.\u003c/p\u003e\n"],["\u003cp\u003eTo optimize for Universal Search, webmasters should ensure their content is high-quality, unique, and relevant to user searches, along with submitting their sites to Google News, enhancing Image Search listings, and providing local business information.\u003c/p\u003e\n"],["\u003cp\u003eUniversal Search allows users to access a wider variety of content directly within web search results, enhancing the search experience.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages content creators to focus on providing valuable and unique content that caters to users' search needs, as relevance remains the key to achieving visibility in Universal Search.\u003c/p\u003e\n"]]],["Universal search was launched, blending web, video, news, images, maps, and books in search results. Webmasters can optimize their content by submitting news sites to Google News and using News Sitemaps. Historical news can be included in News Archive Search. Image optimization involves opting into enhanced Image search and providing metadata. Local businesses should use the Local Business Center. Video content can be hosted on Google Video or YouTube. The main advice is to create valuable and unique content.\n"],null,["| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nThursday, May 17, 2007\n\n\nYesterday, at Searchology, we\n[unveiled exciting changes](https://googleblog.blogspot.com/2007/05/behind-scenes-with-universal-search.html)\nin our search results. With universal search, we've begun blending results from more than just the\nweb in order to provide the most relevant and useful results possible. In addition to web pages,\nfor instance, the search results may include video, news, images, maps, and books. Over time,\nwe'll continue to enhance this blending so that searchers can get the exact information they\nneed right from the search results.\n\n\nThis is great news for the searcher, but what does it mean for you, the webmaster? It's great news\nfor you as well. Many people do their searches from web search and aren't aware of our many\nother tools to search for images, news, videos, maps, and books. Since more of those results may\nnow be returned in web search, if you have content that is returned in these others searches,\nmore potential visitors may see your results.\n\nWant to make sure you're taking full advantage of universal search? Here are some tips:\n\nGoogle News results\n\n\nIf your site includes news content, you can, submit your site for\n[inclusion in Google News](https://www.google.com/support/news_pub/bin/answer.py?answer=40787).\nOnce your site is included, you can let us know about your latest articles by\n[submitting a News Sitemap](https://www.google.com/support/webmasters/bin/answer.py?answer=42739).\n(Note News Sitemaps are currently available for English sites only.)\n\nNews Archive results\n\n\nIf you have historical news content (available wwithout payment or by subscription), you can\nsubmit it for\n[inclusion in News Archive Search](https://news.google.com/support/archivesearch/).\n\nImage results\n\n\nIf your site includes images, you can opt-in to\n[enhanced Image search](https://www.google.com/support/webmasters/bin/answer.py?answer=48367)\nin Webmaster Tools, which will enable us to gather additional metadata about your images using our\nImage Labeler. This helps us return your images for the most relevant queries. Also ensure that\nyou are\n[fully taking advantage of the images](/search/blog/2006/12/ses-chicago-using-images)\non your site.\n\nLocal results\n\n\nIf your site is for a business in a particular geographic location, you can provide information to\nus using our\n[Local Business Center](https://www.google.com/local/add/).\nBy providing this information, you can help us provide the best, locally relevant results to\nsearchers both in web search and on Google Maps.\n\nVideo results\n\n\nIf you have video content, you can host it on Google Video, YouTube, or a number of other video\nhosting providers. If the video is a relevant result for the query, searchers can play the video\ndirectly from the search results page (for Google Video and YouTube) or can view a thumbnail of\nthe video then click over to the player for other hosting providers. You can easily\n[upload videos to Google Video](https://video.google.com/videouploadform)\nor to\n[YouTube](https://youtube.com/my_videos_upload).\n\n\nOur goal with universal search is to provide most relevant and useful results, so for those of you\nwho want to connect to visitors via search, our best advice remains the same: create valuable,\nunique content that is exactly what searchers are looking for.\n\nPosted by [Vanessa Fox](https://www.vanessafox.com/)"]]
