Similar items: Rich products feature on Google Images
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Monday, April 10, 2017
Image Search recently launched "Similar items" on mobile web and the Android Search app. The
"Similar items" feature is designed to help users find products they love in photos that inspire
them on Google Images. Using machine vision technology, the Similar items feature identifies
products in lifestyle images and displays matching products to the user. Similar items supports
handbags, sunglasses, and shoes and will cover other apparel and home and garden categories in the
next few months.
The Similar items feature enables users to browse and shop inspirational fashion photography and
find product info about items they're interested in. Try it out by opening results from queries
like "designer handbags".
Finding price and availability information was one of the top Image Search feature requests from
our users. The Similar items carousel gets millions of impressions and clicks daily from all over
the world.
To make your products eligible for Similar items, make sure to add and maintain schema.org
product metadata on your pages. The
schema.org/Product markup
helps Google find product offerings on the web and give users an at-a-glance summary of product
info.
To ensure that your products are eligible to appear in Similar items:
Ensure that the product offerings on your pages have
schema.org product markup, including
an image reference. Products with name, image, price and currency, and availability meta-data on
their host page are eligible for Similar items
Test your pages with Google's
Structured Data Testing Tool
to verify that the product markup is formatted correctly
See your images on image search by issuing the query site:yourdomain.com. For
results with valid product markup, you may see product information appear once you tap on the
images from your site. It can take up to a week for Googlebot to recrawl your website.
Right now, Similar items is available on mobile browsers and the Android Google Search App
globally, and we plan to expand to more platforms in 2017.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Image Search launched a "Similar items" feature using machine vision to help users find products in lifestyle images on mobile and Android.\u003c/p\u003e\n"],["\u003cp\u003eThe feature currently supports handbags, sunglasses, and shoes with plans to expand into other apparel, home, and garden categories.\u003c/p\u003e\n"],["\u003cp\u003eTo ensure product eligibility for "Similar items", websites should implement schema.org product metadata, including image, price, currency, and availability information.\u003c/p\u003e\n"],["\u003cp\u003e"Similar items" is available globally on mobile browsers and the Android Google Search App with plans for further platform expansion in 2017.\u003c/p\u003e\n"]]],["Image Search launched the \"Similar items\" feature on mobile web and Android, employing machine vision to identify products in photos. This feature allows users to discover and shop for handbags, sunglasses, and shoes, with plans to expand to more categories. To be eligible, websites must add and maintain schema.org product markup, including name, image, price, and availability. Websites can test their markup and use the query site:yourdomain.com to see their images in image search. The Similar items feature is globally available, and they plan to expand to other platforms.\n"],null,["# Similar items: Rich products feature on Google Images\n\nMonday, April 10, 2017\n\n\nImage Search recently launched \"Similar items\" on mobile web and the Android Search app. The\n\"Similar items\" feature is designed to help users find products they love in photos that inspire\nthem on Google Images. Using machine vision technology, the Similar items feature identifies\nproducts in lifestyle images and displays matching products to the user. Similar items supports\nhandbags, sunglasses, and shoes and will cover other apparel and home and garden categories in the\nnext few months.\n\n\nThe Similar items feature enables users to browse and shop inspirational fashion photography and\nfind product info about items they're interested in. Try it out by opening results from queries\nlike \"designer handbags\".\n\n\nFinding price and availability information was one of the top Image Search feature requests from\nour users. The Similar items carousel gets millions of impressions and clicks daily from all over\nthe world.\n\n\nTo make your products eligible for Similar items, make sure to add and maintain schema.org\n[product metadata](/search/docs/appearance/structured-data/product) on your pages. The\n[schema.org/Product markup](https://schema.org/Product)\nhelps Google find product offerings on the web and give users an at-a-glance summary of product\ninfo.\n\n\nTo ensure that your products are eligible to appear in Similar items:\n\n- Ensure that the product offerings on your pages have [schema.org product markup](/search/docs/appearance/structured-data/product), including an image reference. Products with name, image, price and currency, and availability meta-data on their host page are eligible for Similar items\n- Test your pages with Google's [Structured Data Testing Tool](/search/docs/advanced/structured-data) to verify that the product markup is formatted correctly\n- See your images on image search by issuing the query `site:yourdomain.com`. For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.\n\n\nRight now, Similar items is available on mobile browsers and the Android Google Search App\nglobally, and we plan to expand to more platforms in 2017.\n\n\nIf you have questions, find us in the\n[dedicated Structured data section](https://support.google.com/webmasters/threads?thread_filter=(category:structured_data))\nof our forum,\n[on Twitter](https://twitter.com/googlesearchc), or\n[on Google+](https://plus.google.com/+GoogleWebmasters/). To prevent\nyour images from showing in Similar items, webmasters can\n[opt-out](/search/docs/crawling-indexing/prevent-images-on-your-page)\nof Google Images.\n\n\nWe're excited to help users find your products on the web by showcasing buyable items. Thanks for\npartnering with us to make the web more shoppable!\n\nPosted by Julia E, Product Manager on Image Search"]]
