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Wednesday, March 23, 2022
We’ve regularly heard through user feedback that people prefer detailed
reviews with evidence of products actually being tested. Over the past year,
we’ve updated
how Search ranks product reviews
to prioritize in-depth and
authentic content based on that feedback and our internal testing and
evaluation processes. Today, we’re launching another update that builds on
that work to enhance our ability to identify high quality product reviews.
This will make it easier for us to get sound purchasing advice in front of
users, and to reward creators who are earnest in being helpful.
The update will roll out over the next few weeks, and may impact the rankings of
English-language product reviews across many sites.
We've seen positive effects
of our initial changes on the English-language ecosystem and online shoppers,
and we plan to open up product review support for more languages. If you create
product reviews in any language we recommend that you follow our
best practices for product reviews
to help your content have the most impact.
Since launching our initial product reviews updates, we received a number of
questions about reviews with multiple products that we’d like to address:
Are product review updates relevant to ranked lists and comparison reviews?
Yes. Product review updates apply to all forms of review content. The
best practices
we've shared also apply. However, due to the shorter nature of ranked lists,
you may want to demonstrate expertise and reinforce authenticity in a more
concise way. Citing pertinent results and including original images from tests
you performed with the product can be good ways to do this.
Are there any recommendations for reviews recommending “best” products?
If you recommend a product as the best overall or the best for a certain purpose,
be sure to share with the reader why you consider that product the best.
What sets the product apart from others in the market?
Why is the product particularly suited for its recommended purpose?
Be sure to include supporting first-hand evidence.
If I create a review that covers multiple products, should I still create reviews for the products individually?
It can be effective to write a high quality ranked list of related products
in combination with in-depth single-product reviews for each recommended product.
If you write both, make sure there is enough useful content in the ranked
list for it to stand on its own.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is enhancing its ability to identify high-quality product reviews, prioritizing in-depth and authentic content based on user feedback.\u003c/p\u003e\n"],["\u003cp\u003eThis product reviews update will roll out over the next few weeks and may impact the rankings of English-language product reviews.\u003c/p\u003e\n"],["\u003cp\u003eGoogle recommends following their best practices for product reviews to ensure content has the most impact.\u003c/p\u003e\n"],["\u003cp\u003eThis update applies to all forms of review content including ranked lists and comparison reviews, with specific recommendations provided for such formats.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages creating individual, in-depth reviews for each product, even if included in a ranked list, to provide comprehensive and valuable information.\u003c/p\u003e\n"]]],["Google launched an update to enhance the identification of high-quality product reviews, prioritizing in-depth, authentic content. This update, rolling out over several weeks, impacts English-language product reviews and may affect rankings. The update also applies to ranked lists and comparison reviews. Creators should explain why a product is deemed \"best\" and include first-hand evidence. Combining ranked lists with individual product reviews is encouraged. Google provides best practices and resources for creating impactful product reviews.\n"],null,["# Improving Product Review ranking, one year on\n\nWednesday, March 23, 2022\n| We now post about product reviews updates on our [List of Google Search ranking updates](https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history) page. To learn how a product reviews update works and how you can assess and improve your content, see [Google Search's product reviews update and your website](/search/updates/product-reviews-update).\n\n\nWe've regularly heard through user feedback that people prefer detailed\nreviews with evidence of products actually being tested. Over the past year,\nwe've updated\n[how Search ranks product reviews](/search/blog/2021/12/product-reviews-update-and-your-site)\nto prioritize in-depth and\nauthentic content based on that feedback and our internal testing and\nevaluation processes. Today, we're launching another update that builds on\nthat work to enhance our ability to identify high quality product reviews.\nThis will make it easier for us to get sound purchasing advice in front of\nusers, and to reward creators who are earnest in being helpful.\n\n\nThe update will roll out over the next few weeks, and may impact the rankings of\nEnglish-language product reviews across many sites.\n\n\nWe've seen positive effects\nof our initial changes on the English-language ecosystem and online shoppers,\nand we plan to open up product review support for more languages. If you create\nproduct reviews in any language we recommend that you follow our\n[best practices for product reviews](/search/docs/specialty/ecommerce/write-high-quality-reviews)\nto help your content have the most impact.\n\n\nSince launching our initial product reviews updates, we received a number of\nquestions about reviews with multiple products that we'd like to address:\n\n- **Are product review updates relevant to ranked lists and comparison reviews?** Yes. Product review updates apply to all forms of review content. The [best practices](/search/docs/specialty/ecommerce/write-high-quality-reviews) we've shared also apply. However, due to the shorter nature of ranked lists, you may want to demonstrate expertise and reinforce authenticity in a more concise way. Citing pertinent results and including original images from tests you performed with the product can be good ways to do this.\n- **Are there any recommendations for reviews recommending \"best\" products?** If you recommend a product as the best overall or the best for a certain purpose, be sure to share with the reader why you consider that product the best. What sets the product apart from others in the market? Why is the product particularly suited for its recommended purpose? Be sure to include supporting first-hand evidence.\n- **If I create a review that covers multiple products, should I still create reviews for the products individually?** It can be effective to write a high quality ranked list of related products in combination with in-depth single-product reviews for each recommended product. If you write both, make sure there is enough useful content in the ranked list for it to stand on its own.\n\n\nFor additional information on the update, check out our Keyword blog\n[Bringing more helpful product reviews to Search](https://blog.google/products/search/more-helpful-product-reviews/).\nFor additional advice on product review best practices, check out\nGoogle Search Central's\n[documentation on how to write high quality product reviews](/search/docs/specialty/ecommerce/write-high-quality-reviews),\nor post in the\n[public forums](https://support.google.com/webmasters/community).\n\n\nPosted by Perry Liu, Software Engineer, and\n[Alan Kent](https://twitter.com/akent99), Search Advocate"]]
