Improving Product Review ranking, one year on

Wednesday, March 23, 2022

We’ve regularly heard through user feedback that people prefer detailed reviews with evidence of products actually being tested. Over the past year, we’ve updated how Search ranks product reviews to prioritize in-depth and authentic content based on that feedback and our internal testing and evaluation processes. Today, we’re launching another update that builds on that work to enhance our ability to identify high quality product reviews. This will make it easier for us to get sound purchasing advice in front of users, and to reward creators who are earnest in being helpful.

The update will roll out over the next few weeks, and may impact the rankings of English-language product reviews across many sites.

We've seen positive effects of our initial changes on the English-language ecosystem and online shoppers, and we plan to open up product review support for more languages. If you create product reviews in any language we recommend that you follow our best practices for product reviews to help your content have the most impact.

Example product review comparing multiple products.

Since launching our initial product reviews updates, we received a number of questions about reviews with multiple products that we’d like to address:

  • Are product review updates relevant to ranked lists and comparison reviews? Yes. Product review updates apply to all forms of review content. The best practices we've shared also apply. However, due to the shorter nature of ranked lists, you may want to demonstrate expertise and reinforce authenticity in a more concise way. Citing pertinent results and including original images from