In addition to including Search Queries data found in Webmaster Tools, these Search Engine
Optimization reports also take advantage of Google Analytics' advanced filtering and visualization
capabilities for deeper data analysis. For example, you can filter for queries that had more than
100 clicks and see a chart for how much each of those queries contributed to your overall clicks
from top queries.
To enable these Search Engine Optimization reports, you should
sign up for the pilot and you must be
both a Webmaster Tools verified site owner and a Google Analytics administrator. Each additional
user who would like to view them also needs to individually
sign up for the pilot.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle has launched a pilot program integrating Google Webmaster Tools and Google Analytics, offering Search Engine Optimization reports within Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eThese reports leverage Search Queries data from Webmaster Tools and combine it with Google Analytics' filtering and visualization features for in-depth analysis.\u003c/p\u003e\n"],["\u003cp\u003eTo access these reports, users must be verified Webmaster Tools site owners, Google Analytics administrators, and sign up for the pilot program individually.\u003c/p\u003e\n"]]],["Google Webmaster Tools and Google Analytics integration launched a pilot for Search Engine Optimization reports. These reports use Search Queries data from Webmaster Tools, enhanced with Analytics' filtering and visualization. Users can filter queries, such as those exceeding 100 clicks. To access, users must be verified site owners and Analytics administrators, and must sign up individually. The information is from June 2011, so it may be outdated.\n"],null,["# Pilot Webmaster Tools' Search Queries data in Google Analytics\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nTuesday, June 07, 2011\n\n\nWebmasters have long been asking for better integration between\n[Google Webmaster Tools](https://www.google.com/webmastertools) and\n[Google Analytics](https://www.google.com/analytics/).\nToday we're happy to announce a limited pilot for\n[Search Engine Optimization reports](https://www.google.com/support/analyticshelp/bin/topic.py?topic=1308589)\nin Google Analytics, based on\n[Search Queries](https://www.google.com/support/webmasters/bin/answer.py?answer=35252)\ndata from Webmaster Tools.\n\n\nIn addition to including Search Queries data found in Webmaster Tools, these Search Engine\nOptimization reports also take advantage of Google Analytics' advanced filtering and visualization\ncapabilities for deeper data analysis. For example, you can filter for queries that had more than\n100 clicks and see a chart for how much each of those queries contributed to your overall clicks\nfrom top queries.\n\n\nTo enable these Search Engine Optimization reports, you should\n[sign up for the pilot](https://docs.google.com/forms/d/1kdLPoGw5T4Z9QxWbsyHBI5jsvLxHsSoP7R-asBVVKUU/closedform#gid=0) and you must be\nboth a Webmaster Tools verified site owner and a Google Analytics administrator. Each additional\nuser who would like to view them also needs to individually\n[sign up](https://docs.google.com/forms/d/1kdLPoGw5T4Z9QxWbsyHBI5jsvLxHsSoP7R-asBVVKUU/closedform#gid=0) for the pilot.\n\n\nPosted by\n[Christina Chen](https://profiles.google.com/109176046132504579946/about)\n\\&\n[Torrey Hoffman](https://plus.google.com/106335292785856130691/about),\nWebmaster Tools Team"]]
