Tuesday, September 03, 2019
Back in February, we announced
domain-wide data in Search Console, to give site owners a comprehensive view of their site, removing the need to switch between different properties to get the full picture of your data.
We've seen lots of positive reactions from users who verified domain properties. A common feedback we heard from users is that before moving to domain properties they were underestimating their traffic, and the new method helped them understand their clicks and impressions aggregated data more effectively. When we asked Domain property users about their satisfaction with the feature, almost all of them seem to be satisfied. Furthermore, most of these users reported that they find domain properties more useful than the traditional URL prefix properties.
However, changing a DNS record is not always trivial, especially for small and medium businesses. We heard that the main challenge preventing site owners from switching to Domain properties is getting their domain verified. To help with this challenge, we collaborated with various domain name registrars to automate part of the verification flow. The flow will guide you through the necessary steps needed to update your registrar configuration so that your DNS record includes the verification token we provide. This will make the verification process a lot easier.