Lanzamiento de la actualización contra el spam de vínculos para la Búsqueda de Google (diciembre de 2022)
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Miércoles, 14 de diciembre de 2022
A partir de hoy, aprovecharemos el poder de SpamBrain para neutralizar el impacto de los vínculos no naturales en los resultados de la búsqueda.
Lucha contra el spam de vínculos con SpamBrain
SpamBrain es nuestro sistema de prevención de spam basado en IA.
Además de usarlo para detectar spam de forma directa, ahora puede detectar tanto sitios que compran vínculos como sitios utilizados para pasar vínculos salientes.
Qué implica esta actualización para tu sitio
Nuestro lanzamiento de hoy, al que nos referimos como la actualización contra el spam de vínculos de diciembre de 2022, tardará aproximadamente dos semanas en lanzarse por completo. La clasificación puede cambiar a medida que se neutralicen los vínculos generadores de spam y se pierda el crédito de esos vínculos no naturales. Este lanzamiento afectará a todos los idiomas.
Como siempre enfatizamos, los vínculos que se obtienen principalmente para manipular de forma artificial las clasificaciones de la Búsqueda son spam de vínculos. Nuestros algoritmos y acciones manuales apuntan a anular esos vínculos no naturales a gran escala, y seguiremos mejorando nuestra cobertura. Si encuentras sitios que participan en la compilación de vínculos inorgánicos, denúncialos. Si tienes comentarios específicos sobre esta actualización, no dudes en publicarlos en nuestra comunidad de ayuda.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle's AI-powered SpamBrain system is being enhanced to neutralize the impact of unnatural or spammy links on search rankings.\u003c/p\u003e\n"],["\u003cp\u003eThis update, called the December 2022 link spam update, will take approximately two weeks to fully roll out and will affect search results in all languages.\u003c/p\u003e\n"],["\u003cp\u003eWebsites that engage in buying or selling links for ranking manipulation may see their rankings change as these unnatural links lose their value.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages website owners to report any sites observed to be engaging in inorganic link building practices.\u003c/p\u003e\n"],["\u003cp\u003eGoogle emphasizes that links intended solely for manipulating search rankings are considered link spam and will be nullified.\u003c/p\u003e\n"]]],["The December 2022 link spam update utilizes SpamBrain, an AI-based system, to detect and neutralize unnatural links used to manipulate search rankings. This two-week rollout will impact all languages, potentially causing ranking shifts as spammy links lose their influence. The update targets both sites purchasing links and those used to pass them. Sites engaged in inorganic link building should be reported. Feedback can be provided via the help community.\n"],null,["# December 2022 link spam update releasing for Google Search\n\nWednesday, December 14, 2022\n\n\nToday, we're leveraging the power of SpamBrain to neutralize the impact of unnatural links on\nsearch results.\n\nFighting link spam with SpamBrain\n---------------------------------\n\n\nSpamBrain is our\n[AI-based spam-prevention system](/search/blog/2022/04/webspam-report-2021#spambrain:-our-most-effective-solution-against-spam).\nBesides using it to detect spam directly, it can now detect both sites buying links, and sites\nused for the purpose of passing outgoing links.\n\nWhat this update means for your site\n------------------------------------\n\n\nOur launch today, which we refer to as the **December 2022 link spam update**, will\ntake about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any\ncredit passed by these unnatural links are lost. This launch will affect all languages.\n\n\nAs we have always emphasized, links obtained primarily for artificial manipulation of Search\nrankings are [link spam](/search/docs/essentials/spam-policies#link-spam). Our\nalgorithms and manual actions aim to nullify these unnatural links at scale, and we will continue\nto improve our coverage. If you come across sites that engage in inorganic link building, please\n[report them to us](/search/docs/advanced/guidelines/report-spam). If you have specific\nfeedback in regards to this update, feel free to post in our\n[help community](https://goo.gle/sc-forum).\n\n\nPosted by [Duy Nguyen](/search/blog/authors/duy-nguyen), Ildar Akhmedyanov, Jacob N Scott and [Karthikgeyan Elangovan](/search/blog/authors/karthikgeyan-elangovan)"]]
