Learn how to improve your content with Search Console Insights

Tuesday, June 15, 2021

Producing great content is an effective way to build a loyal and engaged audience that can help you achieve your goals, such as helping to grow your business and brand, raising awareness to a cause, or helping people. Great content comes in many shapes and forms, such as an inspiring blog post, helpful guide or a fun questionnaire, and creating it takes effort, dedication, and being highly attentive to what your audiences appreciate.

To help you better understand which content of yours resonates with your audiences, we are introducing a new experience called Search Console Insights. This experience joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance. Whether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an overview and helpful insights on how your content is performing. This new experience will gradually be rolled out to all Search Console users in the upcoming days.

Search Console Insights

Here are some sample questions that this experience will help you answer:

  • What are your best performing pieces of content, and which ones are trending?
  • How do people discover your content across the web?
  • What do people search for on Google before they visit your content?
  • Which article refers users to your website and content?

There are a few ways to access Search Console Insights:

  • Select Search Console Insights from the top of Search Console’s Overview page.
  • Use this link to access it directly and save a bookmark (you can always search for 'search console insights' on Google and visit our site!)
  • Coming soon - In theiOS G