Badges on Image Search help users find what they really want
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Tuesday, August 01, 2017
When you want to bake cupcakes, but you don't know what kind, Image Search can help you make a
decision. Finding an image with a recipe can be challenging: you might end up on a page that has
only pictures of these delicious things, or a cupcake fan site that doesn't have recipes, but
everything else about them.
To help users find exactly what they want, Image Search on mobile devices now includes
relevant badges on the thumbnails.
Currently we have badges for recipes, videos, products, and animated images (GIFs).
If you have images on your site, you can help users identify the type of content associated with
the image by using appropriate structured data on your pages. This helps users find relevant
content quickly, and sends better targeted traffic to your site.
If you're publishing recipes, add
Recipe markup
on your page, for products, add
Product markup, and for videos, add
Video markup. Our algorithms will
automatically badge GIFs, without the need of any markup. While we can't guarantee that badges
will always be shown, adding the recommended structured data fields in addition to the required
fields may increase the chance of adding a badge to your image search results.
You can use the
Structured Data Testing Tool
to verify that your pages don't have errors, and therefore eligible for the new Image Search
badges. In addition, the
Rich Cards report
in Search Console can provide aggregate stats on your markup.
If you have questions about the feature, please ask us in the
Webmaster Help Forum.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Image Search on mobile now displays badges on thumbnails, like recipes, videos, products and GIFs, to help users quickly identify relevant content.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners can use structured data markup to indicate the type of content associated with their images, increasing the likelihood of their images displaying with badges in search results.\u003c/p\u003e\n"],["\u003cp\u003eAdding structured data, like recipe, product, or video markup, helps Google understand your content better, driving more targeted traffic to your site.\u003c/p\u003e\n"],["\u003cp\u003eGIF images are automatically badged by Google's algorithms without the need for any additional markup from website owners.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides tools like the Structured Data Testing Tool and the Rich Cards report to help website owners implement and monitor their structured data.\u003c/p\u003e\n"]]],["Image Search on mobile now uses badges on thumbnails to help users identify content types like recipes, videos, products, and GIFs. Website owners can add Recipe, Product, or Video markup to their pages to help users find relevant content. Adding the recommended structured data increases the chance of a badge. The Structured Data Testing Tool and Rich Cards report can help ensure correct implementation. The Webmaster Help Forum offers support.\n"],null,["# Badges on Image Search help users find what they really want\n\nTuesday, August 01, 2017\n\n\nWhen you want to bake cupcakes, but you don't know what kind, Image Search can help you make a\ndecision. Finding an image with a recipe can be challenging: you might end up on a page that has\nonly pictures of these delicious things, or a cupcake fan site that doesn't have recipes, but\neverything else about them.\n\n\nTo help users find exactly what they want, Image Search on mobile devices now includes\n[relevant badges on the thumbnails](https://www.blog.google/products/search/new-badges-help-you-discover-and-take-action-image-search/).\nCurrently we have badges for recipes, videos, products, and animated images (GIFs).\n\n\nIf you have images on your site, you can help users identify the type of content associated with\nthe image by using appropriate structured data on your pages. This helps users find relevant\ncontent quickly, and sends better targeted traffic to your site.\n\n\nIf you're publishing recipes, add\n[Recipe markup](/search/docs/appearance/structured-data/recipe)\non your page, for products, add\n[Product markup](/search/docs/appearance/structured-data/product), and for videos, add\n[Video markup](/search/docs/appearance/structured-data/video). Our algorithms will\nautomatically badge GIFs, without the need of any markup. While we can't guarantee that badges\nwill always be shown, adding the recommended structured data fields in addition to the required\nfields may increase the chance of adding a badge to your image search results.\n\n\nYou can use the\n[Structured Data Testing Tool](/search/docs/advanced/structured-data)\nto verify that your pages don't have errors, and therefore eligible for the new Image Search\nbadges. In addition, the\n[Rich Cards report](https://support.google.com/webmasters/answer/6381755)\nin Search Console can provide aggregate stats on your markup.\n\n\nIf you have questions about the feature, please ask us in the\n[Webmaster Help Forum](https://support.google.com/webmasters/community).\n\nPosted by Assaf Broitman, Image Search team"]]
