これまで私たちは、この Webmaster Central 日本版公式ブログなどを通じて、サイトへのトラフィック増加のために
ウェブマスターツール
を紹介してきました。皆さんはこのトラフィックを
Google AdSense
によって収益化できることをご存知ですか？
Google AdSense は、ウェブマスターが運営しているウェブサイトに、関連性の高い広告を表示して収益を得るためのプログラムです。ご利用は無料で、ご登録いただくと多くの広告主が参加する Google アドネットワークの広告を表示できるようになります。ウェブマスターは簡単なセットアップによって、サイトへ訪れるユーザーに適した広告の掲載をすぐに開始でき、サイトのコンテツから収益を得ることができます。
AdSense によるサイトの収益化を理解するには、ウェブマスターがサイトのトラフィックを詳細に把握することが重要です。Google ではウェブマスターツール以外にも
Google Analytics
といったさまざまなサービスを提供しており、サイト訪問者がどのような人で、どこからアクセスしているかなどを特定する指針としてご利用いただけます。ウェブマスターは、これらのサービスを活用することでアクセスの多いページを最適化し、さらなるトラフィックの増加を見込めます。Google AdSense では、これらの情報を併せてご利用いただくことで、ユーザーやアクセスの多いページに適した広告を表示できるようになります。たとえば、ウェブマスターツールを使うことであなたのページが Google の検索結果にどのくらいの頻度で表示されるかが調べられます。ウェブマスターはこれらの情報を基にアクセスの多いページを把握し、AdSense を使用することで最適化された広告を表示すればよいのです。
[[["わかりやすい","easyToUnderstand","thumb-up"],["問題の解決に役立った","solvedMyProblem","thumb-up"],["その他","otherUp","thumb-up"]],[["必要な情報がない","missingTheInformationINeed","thumb-down"],["複雑すぎる / 手順が多すぎる","tooComplicatedTooManySteps","thumb-down"],["最新ではない","outOfDate","thumb-down"],["翻訳に関する問題","translationIssue","thumb-down"],["サンプル / コードに問題がある","samplesCodeIssue","thumb-down"],["その他","otherDown","thumb-down"]],["最終更新日 2011-04-01 UTC。"],[[["\u003cp\u003eGoogle AdSense enables webmasters to display relevant ads on their websites and earn revenue through Google's advertiser network.\u003c/p\u003e\n"],["\u003cp\u003eWebmaster Tools and Google Analytics provide insights into website traffic, which can be used to optimize ad targeting and placement with AdSense.\u003c/p\u003e\n"],["\u003cp\u003eAdSense offers various ad formats, control over ad appearance, and integration with Google Analytics for performance analysis.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners can easily sign up for AdSense, customize ad settings, and create custom channels for targeted advertising, potentially increasing revenue.\u003c/p\u003e\n"]]],[],null,["# Understanding your Opportunities with AdSense\n\nMonday, January 24, 2011\n\n\nAs you're working to increase your traffic with\n[Webmaster Tools](https://search.google.com/search-console),\ndid you know that you're also able to monetize this traffic with\n[Google AdSense](https://www.google.com/adsense)?\n\n\nGoogle AdSense is a program that enables webmasters like you to display relevant ads on your\nwebsites and earn revenue. It gives you access to Google's vast network of advertisers. After a\nquick and easy set up, AdSense is designed to help you start showing ads on your site that fit in\nwith your audience, while allowing you to earn money from the unique content you've created.\n\n\nA key factor in understanding the opportunities you have with AdSense is understanding the traffic\nyou have coming to your site. Webmaster Tools and other Google tools, such as\n[Google Analytics](https://www.google.com/analytics), provide you\nwith the insight to identify who your visitors are and where they're coming from. You're working\nto bring more people to your site and optimize your most successful pages to boost overall\ntraffic. You can use this information with Google AdSense to display ads that are targeted to your\ntraffic and better suited to match the content on your most successful pages. For example, you can\nuse Webmaster Tools to identify how often your pages appear within Google search results. Knowing\nthese to potentially be your most visible pages, you can use AdSense to display optimized ads on\nthese pages.\n\nTake a look below to see what different AdSense ads can look like.\n\n|----------------------------------------|-----------------------------------------|\n| *Text Ad - Medium Rectangle (300x250)* | *Video Ad - Medium Rectangle (300x250)* |\n| | |\n\nImage Ad - Leaderboad (728x90)\n\nWhy use [Google AdSense](https://www.google.com/adsense)?\n\n- **Earn revenue** from relevant and engaging advertising that enhances the user experience of your site.\n- **You're in control**, protecting your brand by customizing the size, location, and type of ads that appear.\n- **Gain insight** with the powerful integration of Google Analytics and AdSense, helping you easily identify trends and factors that influence the earning potential of your website.\n- **Simple and easy** to set up. Just add a few lines of code to your site and you're ready to start showing ads.\n- **No risk. No obligation.** There's no minimum term of commitment.\n\n\nGoogle AdSense automatically delivers ads that are targeted to your content and audience. AdSense\nalso allows you to create\n[Custom Channels](https://www.google.com/adsense/support/bin/answer.py?answer=9868)\nthat help advertisers target certain pages of your website, or even specific sections of these\npages. As a Webmaster Tools user you have an advantage in understanding which Google search\nresults guide traffic to your pages. You can use this information to provide more accurate\ndescriptions of your custom channels for advertisers, allowing you to show even more relevant ads\nto your users. In turn, you can earn more revenue by displaying these more relevant and high\nquality ads.\n\n\n**Sign up and monetize your website with\n[Google AdSense](https://www.google.com/adsense).**\n\n\nYou can also learn more about Google AdSense in the\n[AdSense Help Forum](https://www.google.com/support/forum/p/AdSense).\n\nPosted by Nathan DeOms, Google AdSense Publisher Engagement Team"]]
