Actualización más reciente de las directrices de evaluación de la calidad: el E-A-T adquiere una E adicional de Experiencia
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Jueves, 15 de diciembre del 2022
Muchos creadores están familiarizados con el concepto de conocimiento, autoridad y fiabilidad (E-A-T), que se usa para evaluar si nuestros sistemas de posicionamiento en las búsquedas proporcionan información útil y pertinente. ¿Los usuarios sentirían que los resultados que obtienen demuestran E-A-T, es decir, conocimiento, autoridad y fiabilidad?
Ahora, para evaluar mejor nuestros resultados, el E-A-T adquiere una E: experiencia. ¿El contenido también demuestra que se ha producido con cierto grado de experiencia, como cuando se usa un producto, se ha visitado de verdad un lugar o se comunica lo que una persona ha experimentado? Hay situaciones en las que el contenido que más valoras es el que produce alguien con experiencia de primera mano en la materia.
Por ejemplo, si buscas información sobre cómo rellenar correctamente tu declaración fiscal, es probable que quieras ver contenido producido por un experto en contabilidad. Sin embargo, si buscas reseñas de un software para preparar impuestos, puede que busques otro tipo de información, como un foro de debate de personas que tienen experiencia con distintos servicios.
El E-E-A-T ahora es parte de las directrices para evaluadores de la búsqueda actualizadas que acabamos de lanzar. En las directrices también verás indicaciones más claras sobre la importancia de que el contenido creado sea original y útil para los usuarios, así como explicaciones sobre cómo la información útil puede mostrarse en diferentes formatos y desde diversas fuentes.
Estas ideas no son totalmente nuevas. Y en ningún caso abandonamos el principio fundamental de que la Búsqueda tiene como objetivo mostrar información fiable, especialmente sobre temas en los que la calidad de la información es fundamental. En vez de eso, esperamos que estos cambios reflejen mejor los matices de cómo buscan los usuarios la información y la diversidad de la información de calidad que hay en el mundo.
[[["Es fácil de entender","easyToUnderstand","thumb-up"],["Me ofreció una solución al problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Me falta la información que necesito","missingTheInformationINeed","thumb-down"],["Es demasiado complicado o hay demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Está obsoleto","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema de muestras o código","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is expanding its E-A-T guidelines to E-E-A-T, adding "experience" as a factor to assess the quality and helpfulness of online content.\u003c/p\u003e\n"],["\u003cp\u003eExperience, as part of E-E-A-T, emphasizes the value of content created by individuals with first-hand or real-world knowledge in a particular subject.\u003c/p\u003e\n"],["\u003cp\u003eThe updated search rater guidelines reflect Google's focus on original, helpful content that benefits users, regardless of format or source.\u003c/p\u003e\n"],["\u003cp\u003eE-E-A-T reinforces Google's commitment to providing reliable information, especially on topics where information quality is crucial, by acknowledging the diverse ways people seek and access information.\u003c/p\u003e\n"],["\u003cp\u003eContent creators can leverage E-E-A-T guidelines to self-assess and improve their content's quality and search performance.\u003c/p\u003e\n"]]],["Search ranking evaluation now includes E-E-A-T: experience, expertise, authoritativeness, and trustworthiness. This update emphasizes content created from first-hand experiences, such as product use or visiting a place. While expertise remains important, especially for topics like tax returns, experienced users' input can be valuable, like in software reviews. The guidelines, used by search raters to evaluate search systems, now underscore original, helpful content from diverse sources. The updated guidelines do not influence rankings directly.\n"],null,["# Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience\n\nThursday, December 15, 2022\n\n\nMany creators are familiar with the concept of E-A-T, which is used in how we evaluate if our\nsearch ranking systems are providing helpful, relevant information. Would ordinary people feel\nthe results they get demonstrate E-A-T, that is: expertise, authoritativeness, and\ntrustworthiness?\n\n\nNow to better assess our results, E-A-T is gaining an E: experience. Does content also demonstrate\nthat it was produced with some degree of experience, such as with actual use of a product, having\nactually visited a place or communicating what a person experienced? There are some situations\nwhere really what you value most is content produced by someone who has first-hand, life\nexperience on the topic at hand.\n\n\nFor example, if you're looking for information on how to correctly fill out your tax returns,\nthat's probably a situation where you want to see content produced by an expert in the field of\naccounting. But if you're looking for reviews of a tax preparation software, you might be looking\nfor a different kind of information---maybe it's a forum discussion from people who have\nexperience with different services.\n\n\nE-E-A-T --- or \"Double-E-A-T,\" if you prefer, is now part of the updated\n[search rater guidelines](https://guidelines.raterhub.com/searchqualityevaluatorguidelines.pdf)\nwe've just released. You'll also see clearer guidance throughout the guidelines underscoring the\nimportance of content created to be original and helpful for people, and explaining that helpful\ninformation can come in a variety of different formats and from a range of sources.\n\n\nThese are not fundamentally new ideas. And we're by no means abandoning the fundamental principle\nthat Search seeks to surface reliable information, especially on topics where information quality\nis critically important. Rather, we hope these updates better capture the nuances of how people\nlook for information and the diversity of quality information that exists in the world.\n\n\nAs a reminder, these guidelines are what are used by our\n[search raters to help evaluate](https://www.google.com/search/howsearchworks/how-search-works/rigorous-testing/)\nthe performance of our various\n[search ranking systems](/search/docs/appearance/ranking-systems-guide), and they don't\ndirectly influence ranking. They can also be useful to creators seeking to understand how to\nself-assess their own content to be successful in Google Search. Our page on how to\n[create helpful, people-first content has a section](/search/docs/fundamentals/creating-helpful-content#get-to-know-e-a-t-and-the-quality-rater-guidelines)\nthat explains this more.\n\n\nPosted by Elizabeth Tucker"]]
