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Monday, November 26, 2007
When Matt Cutts,
who heads up Google's webspam team, dropped by our Kirkland offices a little while ago we found
ourselves with a video camera and an hour to spare. The result? We quickly put together a few
videos we hope you'll find useful.
In our first video, Matt talks about the anatomy of a search result, and gives some useful tips
on how you can help improve how your site appears in our results pages. This talk covers
everything you'll see in a search result, including page title, page description, and sitelinks,
and explains those other elements that can appear, such as stock quotes, cached pages links, and
more.
If you like the video format (and even if you don't), or have ideas for subjects you'd like
covered in the future, let us know what you think in our
Webmaster Help Group.
And rest assured, we'll be working to improve the sound quality for our next batch of vids.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eMatt Cutts, head of Google's webspam team, discusses how to improve website appearance in Google search results.\u003c/p\u003e\n"],["\u003cp\u003eThe video covers elements of a search result, including titles, descriptions, sitelinks, stock quotes, and cached page links.\u003c/p\u003e\n"],["\u003cp\u003eFeedback and suggestions for future video topics are encouraged through the Webmaster Help Group.\u003c/p\u003e\n"],["\u003cp\u003eGoogle aims to enhance sound quality in upcoming videos.\u003c/p\u003e\n"]]],["Matt Cutts from Google's webspam team visited Kirkland offices, resulting in a video about search result anatomy. The video provides tips on improving site appearance in search results, covering elements like page title, description, and sitelinks. It also explains additional elements such as stock quotes and cached pages. Feedback on the video format and future subjects can be shared in the Webmaster Help Group.\n"],null,["# The anatomy of a search result\n\nMonday, November 26, 2007\n\n\nWhen [Matt Cutts](https://www.mattcutts.com/blog),\nwho heads up Google's webspam team, dropped by our Kirkland offices a little while ago we found\nourselves with a video camera and an hour to spare. The result? We quickly put together a few\nvideos we hope you'll find useful.\n\n\nIn our first video, Matt talks about the anatomy of a search result, and gives some useful tips\non how you can help improve how your site appears in our results pages. This talk covers\neverything you'll see in a search result, including page title, page description, and sitelinks,\nand explains those other elements that can appear, such as stock quotes, cached pages links, and\nmore. \n\n\nIf you like the video format (and even if you don't), or have ideas for subjects you'd like\ncovered in the future, let us know what you think in our\n[Webmaster Help Group](https://support.google.com/webmasters/community).\nAnd rest assured, we'll be working to improve the sound quality for our next batch of vids.\n\nWritten by Rïona MacNamara, Webmaster Tools team"]]
