TargetImpressionShare

  • Sets bids to show a percentage of search ads at the top of the first page or another targeted location.

  • Allows specifying a target location and the fraction of impressions to be shown there.

  • Enables setting a maximum cost-per-click bid ceiling.

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

Fields

location

TargetImpressionShareLocation

Output only. The targeted location on the search results page.

location_fraction_micros

int64

The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.

cpc_bid_ceiling_micros

int64

Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.